Our new best-smelling, but worst-selling!

I quite like the smell of this one, unfortunately my husband hates it and could not stand the smell, he found it very sickly, I had to rewash everything on date night, which he does like the smell off.

There’s no individual sample for it. I would rather try it before buying a big bottle.

The name suggests sickly sweet kids drink.
Paradise beach, summer dreams, Sand in your toes, shell heaven, sun soaked.
Hope you find your product name

Interesting. Working in creative advertising as a creative retoucher and visualiser I love your pack design and typo graphic route and good use of negative space. Clean, elegant and premium feels’. I haven’t actually bought this fragrance but use three others in your range. For me personally the name and colouring doesn’t strike out, or rather the naming doesn’t feel aligned with the rest of your core range. Anything with the word Candy doesn’t express premium, but something sickly sweet/child like flavours.

I would have mocked up some colour visuals but there isn’t a way to add an attachment here. But happy to explore if I can send them another way.

Colours I thought might be fitting are Pantone 153 and 138. More burnt orange/ochre remind me of musk, vanilla and sunset Brazilian vibes.

Names suggestions:
Sundown
Ocean Sunset
Sunset Beach
Warm Days
Horizon Bliss
Beach High
Zensual

If I had some more time right now I would be happy to dive in further.

Scott

I personally didn’t go for this one and yes was probs due to the name. Candy and beach just don’t make sense to me. Beach computes tropical and candy computes sweet and tropical and sweet together compute hot sticky mess in my brain. Instead of bathing in it it makes me want to shower it off.