Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳

266 comments
Carol Stephens
1- Silver on Black stands out so much more
2. a Keep It Dark b Keep It Bright
3. Yes holographic multi coloured print would look perfect
Beth Willn
1 – silver on black, black on black looks cool but is harder to read, especially for those with visual impairments.
2 – “Fresh Whites, Forever” for Blanc Slate. For Back to Black, maybe "Keeps the depth in your darks?
3 – I don’t think holographic is necessary but it does look cool!
Looking forward to trying them all!
Charlize
1. Silver on black as it’s easier to read
2. No idea 😂 I’m not good with that type of stuff
3. Definitely holographic!
Grace
1. Back to Black box – black on black, or silver on black?
Silver on black much easier to read.
2. Tagline idea for Blanc Slate or Back to Black?
Not sure about the blanc slate name, really makes it sound like a stain remover.3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
Yes holographic would look great
Ray Ann Crowe
Black in black
Back to black
Yes holographic
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