Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳

266 comments
Josh
The black looks amazing like that.
The holographic maybe not. It can look too gimmicky.
Additionally would it add to the environmental impact. We should be thinking this too
Emma Booth
1. Silver on black for readability
3. Holographic definitely.
alison causer
Silver on black
Back to black
Holographic. For sure
I love your ideas. Keep up the good work
Kim
1. Black on Black
2. Blanc Slate – Wipe to White
Back to Black – Let the Darkness In
3. Holographic text for sure
Vanessa Marsden
I love the black on black – back to black and the holographic.
Amazing packaging!!
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