New products launch tomorrow!

New products launch tomorrow!

 

 

After 3 years in the making, the Elixirs launch tomorrow (Friday 8th) at 12:30pm! 🫧

A perfume-grade concentrate that gives you the ability to create your personal laundry scent. Designed to layer with your Laundry Shampoo + Conditioner for unlimited combinations.

A new way to make your clothes and home smell incredible. For the first time, you can truly personalise your laundry scent by adding individual notes to each wash. Layer them to match your mood, your space, or the day ahead. One wash never has to smell the same as the last. Create your own scent combinations and make your laundry unmistakably yours. 

Available in 6 fragrance families.

Add a few drops on top of your favourite Tallow + Ash Laundry Conditioner, and it changes the scent profile. For example, if you love our Oud Laundry Shampoo + Conditioner, you could add the Vanilla Elixir to create a Vanilla Oud. Or to create a clean, uplifting feel just add some drops of the Citrus Elixir.

I hope you love them, and can't wait to see what combinations you create!

Watch the video below to find out everything you need to know ahead of the launch. See you tomorrow at 12:30pm!

Ciara 💜


Comments (97)

Laura Reed June 18, 2026

Can’t wait for these to come back into stock. I have to try them!

Deborah Smitheram June 15, 2026

I can’t wait to try the OUD elixir but it has sold out. I have an account and want to add it to my subscription but can’t. Any way of contacting me so I know when it’s back in stock?

Roslyn McGauchie May 30, 2026

The new elixirs are beyond disappointing, can’t believe it took 3 years to develop as they add nothing, actually smell less than when not using them. Feel very foolish wasting my money on them. Very expensive for no results whatsoever, totally false advertising

Robert Humphreys May 21, 2026

I have to say how disappointed I am with the fragrance elixirs! I’ve tried all combinations and using full pippets of elixir with my washing only to find that there’s no difference whatsoever to my washing.. if anything the difference is there’s barely any noticeable difference, I’ve always used my tumble dryer but I’ve been naturally drying just to make sure I get the right kind of clean fragrance from using the elixir’s with oud shampoo and various conditioners but still barely anything noticeable, I feel that for the premium prices you charge I’m unhappy to keep buying something that isn’t doing what you say it’s supposed to be doing! Gutted as I thought it’d elevate the quality of the fragrance 😔

Kaye Marsh May 21, 2026

Hi, I’m trying to complete the bank holiday offer which includes free gift discovery set and wash bag but each time it’s charging me and not free. Can you please advise thanks

Kaye Marsh May 20, 2026

Hi, I’m trying to complete the bank holiday offer which includes free gift discovery set and wash bag but each time it’s charging me and not free. Can you please advise thanks

Bobbie Taylor May 10, 2026

Hi there, I love the fragrances but is it possible to have tumble dryer sheets to match the laundry detergent fragrances?
I know it’s better to dry naturally but we don’t all have access to an outside space or like myself are disabled and need to use a dryer.
Also I have now found that I can buy your products much cheaper in my local supermarket – should it not be cheaper buying direct?

Lesley J Boath May 08, 2026

I can’t access my priority pass? Is there an issue for anyone else?

Theresa May 08, 2026

So disappointed that celestial has never come back although there was talk of this. I agree with others that it would be good to have a chart to know what elixir works well with( could be quite costly getting it wrong or fun depends how you look at it) I too would have preferred to have the existing shampoo, conditioner perfume made stronger or an elixir to match each fragrance. Looking forward to tumble dryer sheets and would have loved a sample 🙏🏻

Martin David Preyer May 08, 2026

exited to try, but where is Country Club?

Anne Tansley Thomas May 08, 2026

Am wondering whether these will work on their own, instead of the conditioner? I don’t always use a conditioner and do notice that the scent is less strong – very excited by the launch!

Jennifer Wong May 08, 2026

Team, can you please release a ‘recipe book’ or list of combinations of elixir and conditioner scents to give ideas on what combos would work please?! Asking as so many of us have no clue what elixirs will go with our favourite scents and what the end results might be! Thank you!!

Jo May 08, 2026

I’m thinking these will enhance the scent, make it stronger?? Could you just add it to water & make your own ironing water? I’ll definitely give them a go.

Lisa May 08, 2026

Not sure how these would work to be honest? Sure, the citrus would go well with When Life Gives Lemons but what about Date Night? It already has such a gorgeous distinctive smell of its own. Which elixir would go with it?.. I think you should have done the Elixirs in the same scents as the full range so we could up the fragrance levels rather than try various new concoctions! And probably get it horribly wrong….

Kamila May 08, 2026

Sounds good but I still can’t believe they have got rid of the Celestial fragrance, of the very first one they made. It was top notch and the fragrance stayed on my laundry for so long and most importantly I enjoyed smelling it all day :( I don’t think any of the laundry fragrances now are as good as celestial was, if they made celestial in that concentrate I would be over the moon…

Louise Newton May 08, 2026

Which would you recommend for Date Night Pistachio and Home Sweet Home please……..

reina williams May 08, 2026

would love to know which go well with like the date night, romantic and home sweet home

Nicki May 07, 2026

I’ll be looking to replicate my favourite summer scent- Bahama Vibes- wondering whether that would be most like fruity or aquatic… I do like the look of floral too however. Fun to try and see.

Molly Mclaren May 07, 2026

Have you recommendations as to which scent suits which conditioner ? It sounds like hit and miss as to what works?
I buy the conditioner to make my laundry smell and feel good won’t these perfumes just confuse matters?

Tanya May 07, 2026

Sound great, would love to know if they can be used without conditioner as I don’t like conditioner for all my washes usually just jumpers.

Anonymous May 07, 2026

Huge fan of your products and this looks like a great addition! I would love if you could make us some laundry pods! All these products make laundry have so many steps (Shampoo,conditioner and elixir) an all in one laundry pod with your signature scents would be incredible!

Julie Smith May 07, 2026

Surely my fave, date night, will over power these? 🤔

Alison Mitchell May 07, 2026

Fingers crossed the fragrance really does last, unlike the products currently available. Great ideas and branding but no longevity 🤞

sheriah harrison May 07, 2026

Very excited for this , Oud and floral to start I think !! I filled in the survey and had my code for my free sample so thank you again T&A

Adrienne Patmore May 07, 2026

Hope you do a set with all of them together 🤞💜

Claire May 07, 2026

Can’t wait to try these out! My laundry smells gorgeous already ,with these it will add a longer ,lasting scent 🥰

Georgia B May 07, 2026

Oud is the one for me! 😊

Chrissy Richardson May 07, 2026

I can’t wait to try the Aquatic. I love everything beachy. X

Audrey May 07, 2026

I think the fruit will be amazing and fresh.

Christine Turvey May 07, 2026

Deffo getting the Vanilla

COLETTE VENABLES May 07, 2026

Very exciting! Perfect

Mrs Deborah L Davies May 07, 2026

So excited, my only problem I have is which fragrance to choose. 😁

Louise Gibbons May 07, 2026

Super excited to try these 💜 xo

Elizabeth Howard May 07, 2026

Oooh exciting will you be doing mini sample packs to buy/try ?

Pauline Cornforth May 07, 2026

Shall have to try these 😊

Leanne Stevens May 07, 2026

Wow they sound amazing, can’t wait! Can they be used on items that can’t fabric condition?

Jennifer Roberts May 07, 2026

I just know these are going to sell out soooo quickly 🤣. I’ve scheduled my lunch break at work so im there for 12.30 sharp lol

Sarah P May 07, 2026

OMG ! The vanilla one is my dream yesssssssss!!!! 💜

Claire May 07, 2026

Can’t wait to try these!

Amanda Myatt May 07, 2026

Can’t wait 😜

Gail M May 07, 2026

Can’t wait to try these out and make some laundry cocktails 🍸💜

Liz May 07, 2026

So exciting!! Would you be able to share layering recommendations pls? For example, as there aren’t any aquatic fragrances in your portfolio, which existing fragrance would you be able to ‘transform’ to something fresh and aquatic? Thank you!

Eunice May 07, 2026

Can’t wait not sure what one to try first

Tracey Jane May 07, 2026

How much per bottle?

Julie May 07, 2026

Can’t wait to try these.

Alaina May 07, 2026

These sound amazing! 🤩 Are they non bio like your laundry shampoos and conditioners?

Shirley King-Vaughan May 07, 2026

What a tease, I can smell it already, roll on Friday, I can’t wait – woo hoo

Reema May 07, 2026

AMAZING!!!!!

Rachel Heard May 07, 2026

Can’t wait!
Sent in my survey – hope it helps – really hoping your stocks are enough for tomorrow! xx

Alison May 07, 2026

Citrus for me, so clean and fresh smelling. Yes I did my questionnaire like a good girl too… ekkkk looking forward to getting my email so I can choose my ‘free sample’.

Penelope Shrives May 07, 2026

So so excited for these new scent elixirs! 🥰
The current fragrances are light & luxurious already, so these will just intensify an already incredible laundry product! ❣️
💖🧡🩶 Thank you T&A

Iulia Codelinschi May 07, 2026

Looking forward to it but how much do they cost?

Barbara Flood May 07, 2026

Really looking forward to this. Just a shame I’m at work. Just hope theres some left 🤞

K Reddick May 07, 2026

How much will they be?

Angela Hosea May 07, 2026

Oud oud glorious oud just love love oud and a booster that will keep the scent longer is just what the Doctor ordered🥰

Paula Mountain May 07, 2026

I also filled in the survey and did not receive an email to choose a sample. I use icing on the cake but no booster available in that scent.

Elaine May 07, 2026

Oh wow, i look forward to layering the vanilla with date night

Denise Mills May 07, 2026

Literally cannot wait 😍😍

Antionette Parker May 07, 2026

Filled in questionaire just waiting for free sample

Jill Goulding May 07, 2026

I can’t wait 🥰. Did the email say a sample of the Elixers? I just thought it was a laundry sample from the favourite 3 you chose in the questionnaire 🤷‍♀️. I’m sure we will get something after the launch .💖

Lailah May 07, 2026

Fantastic! I’m going to try all of them!! 💜

RITA ADDO May 07, 2026

This is brilliant 💃🏻💃🏻💃🏻. Can’t wait to try

Sarah Bishop May 07, 2026

Hi,
These sound amazing. Like others I completed your questionnaire. Jus t waiting for my free sample now ? Thankyou.

Rach 💖 May 07, 2026

OMG YESSSSS 🙌🏻🙌🏻🙌🏻🙌🏻

Ellie Ames May 07, 2026

Setting my alarm!! however I am at a wedding suit fitting with my dad for my wedding at that time, he will have to wait. I need the oud and the fruits!!

Carole Gourlay May 07, 2026

Can’t wait, love all their products but these are different.

Lisa Sellers May 07, 2026

Oh Goody !!

Anne Wickens May 07, 2026

Can’t wait!! Guess I need to set my alarm for 12.29pm!!!!!

Carol Laing May 07, 2026

Have not received the email after completing the survey! Am I missing something???

Thanks

Leanne May 07, 2026

Been waiting so long for this. I love fragrance layering so this is very exciting

Maxine White May 07, 2026

I can’t wait to try these. My daughter loves vanilla scented items, myself loves floral scents and oud.
I would absolutely love to receive an email saying I can I had been chosen to receive a sample x

Sharon Annal May 07, 2026

Can’t wait to try them. I wonder if you can use your reward points to buy them? X

Lisa Richmond May 07, 2026

Like others have said I haven’t got the email for the free sample after filling out the survey so just wondering when it’s going to come

This new launch looks absolutely amazing excited to try them 🥳

Hilary Smith May 07, 2026

Can’t wait to purchase these I’ve been waiting patiently ❤️

Jenna Woodside May 07, 2026

Vanilla, allll daaaaayy long. Can’t wait to get my hands on one.
Well done guys

Stef grimwood May 07, 2026

Love this!!
Can’t wait to try them 😍

Jennie Whitson May 07, 2026

Can’t wait to try these!

Toria May 07, 2026

It would be great to know which elixirs go with which products. Also like others, I’m also waiting for that free sample email…

Melissa Anderson May 07, 2026

Looking forward to trying a couple of these!

Janine Gibbs May 07, 2026

Fabulous how exciting can’t wait to choose if in doubt get them all, amazing scents.😃

Irina Solopova May 07, 2026

Waiting for free samples

kevin wadsworth May 07, 2026

Brilliant looking forward to making new ambrosial scents 😀

Mary May 07, 2026

Do you do a citrus laundry shampoo/conditioner?

Caroline Neale May 07, 2026

We know you are busy with new elixir launch but there was a survey you asked many of your customers to fill in to get a sample we haven’t received a email to get it, will this be sent later on after your new launch

Jennifer May 07, 2026

Laundry cocktail recipes incoming 🍹🥰

Karen May 07, 2026

So exciting!
How to choose?? 🤦‍♀️ x

As others have commented, I am also waiting for a free sample email
Thnx

Lisa May 07, 2026

Can’t wait to try these. Love the idea of layering vanilla with oud sounds fabulous. Will you give a guide as which ones work well with which fragrances or will you leave that up to us to decide!!!

Karen May 07, 2026

Exv8tunv

Claire Fisher May 07, 2026

Ditto on the email with a free sample.
Also which elixir would go with Aurora? Bit confusing, I thought you would buy the matching elixir to liquid.

Jacqui Todd May 07, 2026

Very exciting. I love the fabric sprays so much. Cant wait to try oud and citrus for me

Helen May 07, 2026

Look forward to this new idea.. the smell of the laundry is amazing and people do ask me what I use 👏👏👍

Trudy White May 07, 2026

Like Suzanne, I am awaiting my email to choose sample fragrance.

Wendy May 07, 2026

Hi I also received an e mail to say I would receive a sample – still waiting !

Shirley Smith May 07, 2026

Really excited to order x

Suzanne Bowser May 07, 2026

Hi I recently answered a survey and at the end it stated I would receive an email to choose a sample for free, I have not yet received any email

Eve Frazer May 07, 2026

SCREAM!!!!!!! They’re here!
I cannot wait to try these T&A
Congratulations 🥂

Katherine Tellum May 07, 2026

Can’t wait for these ❤️

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