Not every scent makes it out of the Laundry Lab 😂
Some were beautiful but didn’t quite feel like us. Some were almost there… but just needed more work. And some we still secretly love 🫣
Here are 5 scents that never made it into the Tallow + Ash range - and why:
1. Honey, I'm Home 🍯
A beautiful honey scent... but it felt a little too homey. We had a much bigger vision for a honey fragrance, and knew there was more we wanted to do with it. 
2. Apple Of My Eye 🍂
A warm, beautiful twist on Little Miracle, created especially for autumn. But when we tested it, we realised we loved that gorgeous newborn scent so much that we didn’t want to mess with it.
3. Morning Person 🥒
Crisp cucumber, fresh mint and that just-showered, energised feeling of an early morning. We thought it would be perfect for gymwear and towels and brining that fresh feeling into your everyday… but it never quite made the cut.
4. Banana Bread 🍌
Warm, sweet and ridiculously cosy. Basically the smell of a slow morning with banana bread baking in the oven. We loved it… but we weren't quite sure where it fit in the range.
5. Strawberry Matcha 🍓🍵
We really wanted this one to work. We loved the scent, but it just didn’t have enough impact once it was on the laundry.
And that’s probably the biggest lesson from creating fragrances: If it doesn't smell amazing on your clothes, it doesn't make the cut.
We'd rather keep experimenting until we create something we're genuinely obsessed with 💜
Which one would you have wanted us to launch? 👀
350 comments
LaLa
Oooo if the honey I’m home has a strong vanilla accent then I’m in!! Would happily rotate it with the mighty Icing On The Cake especially since you’re discontinuing my other fave Cocoa Butter Kisses 😭 as I don’t really like flowery nor citrusy fragrances, I’m all about the gourmand, comforting, bakery scents. P.S when are we getting the mighty IOTC dryer sheets also could you switch up the vanilla elixir to just be a gloriously concentrated dark bakery vanilla – think The Body Shop vanilla perfume oil of the 90’s!
Joanne Stacy
For me the fresh scent of Morning person sounds so fresh and clean and the scent Banana bread sounds like a welcome home hug, warm cosy and welcoming both sound amazing
Mazz
The refreshing cucumber and mint would have been a hit with me – how about a product on the lines of a Hugo spritz; cucumber, mint, lemon and possibly elderflower…. not keen on sickly sweet smelling laundry, so personally wouldn’t have opted for the strawberry, honey or banana bread themed products, all a bit too cakey smelling, so get why they didn’t make the cut :)
Sharon Breen
Absolutely loved the limited edition apple scented range that another company made hen Wicked 2 was released. I bought 20 of the conditioner & washing liquid.
So my heart got all excited when I saw you’d looked at an apple range, go on you know you really want to 🥰
Morag
I would order all of these. Fruit and bakery scents are my go to for beauty and cleaning products, that’s why I love Icing on the Cake.
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