Hey, It’s Ciara 💜
We’re developing some new fragrance concepts this week which got me looking back at some of the products we’ve created over the last few years. Not every idea became the bestseller I was very convinced it would… 😂 But every one taught us something! Here are 4 products we created that didn't work, and what we learnt from them.
1. Cocoa Butter Kisses
Every bit of market research told us that chocolate-scented laundry probably wouldn’t work...but you all loved the concept, so we decided to take the risk. What I learned is sometimes you have to take a risk and challenge the market research, and sometimes the market research might actually be worth listening to 😂
We're now on our final bottles, so if you loved this one or it sounds like a scent you'd enjoy, you can enjoy it here for a limited time! https://www.tallow-ash.com/collections/cocoa-butter-kisses
2. Candy Beach
It started strong and the fragrance itself had such lovely feedback – but the branding didn’t communicate the scent as clearly as it needed to. I learnt that creating a great fragrance is only half the job. The name, packaging and story around it can be just as important as the product itself.
If you loved Candy Beach, our Aurora scent range is very similar, and lots of our customers say it's an amazing replacement for Candy Beach lovers. Try it here: https://www.tallow-ash.com/collections/aurora
3. Bahama Vibes
Coconut is familiar, summer-y and already loved in laundry - What could go wrong? 😂What I learnt is that familiarity can make a product easy to understand but being different is often what makes it memorable!
4. When Life Gives You Lemons
When we first released the concept, you loved the fragrance, the colour, the name - so we got to work bringing it to life! But bright, citrus-heavy fragrances can be more technically challenging when it comes to achieving the strength and longevity we expect in laundry. We loved the scent, but we wanted more longevity!
If you loved this scent or would like to try it, we still have refills available here: https://www.tallow-ash.com/collections/when-life-gives-you-lemons
While not every product becomes a best seller... every launch teaches us something. What you order, what you feedback, and even what you don’t choose helps shape how we develop the next idea. And that’s why we love involving you from the very beginning! 💜
187 comments
Jennie
I think if you had a relaunch where you say you’ve corrected the issues (like making a scent last longer or added different notes or described it more like certain perfumes) you’d have many more people buying. I struggle with a lot of my T&A shampoo and conditioners because the fragrance pay off I want means I have to literally add three caps of each. While I don’t mind doing that if it means my clothes still carry a scent after they’ve been ironed and put away it does restrict my repurchasing because the overall cost suddenly ramps up…. If you could take out more of the liquid, making it more like a gel or thicker fluid which did just require one cap per use, even if that pushed up the costs that would mean more people repurchasing. I’d imagine many aren’t trippling up on dose to get results, I know my mum tried a sachet set on her average 8kg was and was disappointed enough to write off the entire brand! If my mum’s doing that, others will be too. That could be avoided, please intensify the scent, you have a good product, just the scent payoff let’s you down.
Hayley Cross
I really loved the idea of “when life gives you lemons” but agree that the aroma just didn’t stay on my washing for long.
I’m currently enjoying celestial – leave such a lovely fresh fragrance on my clothes.
Penelope Shrives
The only scents I didn’t (want to) try was the cocoa & Pistachio. I too didn’t want it to have the aroma of known body lotions already on sale! I honestly don’t find them an attractive fragrance at all. Aurora tended to fade very quickly, but was fab initially on laundry if air-dried (hard during winter months).
My absolute favourite is Summer Fling (fabulous) & my son & his family loves Oud! The fabric sprays are a phenomenal addition aswell as the Stain Pen! I appreciate everyone will have different tastes, but these laundry products are absolutely revolutionary, gorgeous & addictive! 🧡🧡🧡
Caroline Lyddall
I loved candy beach and the name wasn’t maybe right for the smell. But it is your best scent. Why don’t you try it again and put it out to your customers as well for a name
Carole Anne Ritchie
This is so disappointing to hear you are discontinuing cocobutter kisses. It’s one of the best in my opinion along with summer fling. It just isn’t appropriate for summer, that’s all. Such a shame and a wrong decision in my opinion
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