Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Gia
1. silver on black, more readable and it pops
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover – it’s not really needed I think
Kate
1. Back to Black box – black on black, or silver on black? – Silver on black looks expensive and precious so silver definitely.
2. Tagline idea for Blanc Slate or Back to Black? – back to black
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover – I think holographic looks more beautiful and eye catching
Victoria Ripley
Silver on black. I cam barely see the black on black.
“Clean clothes, clean conscience” (assuming still environmentally friendlier than other brands)
Yes to the holographic print!
Elaine
1. Silver on black looks really classy and helps anyone with diminished vision to read the info.
2. Now your whites will never tell a story, start each wash with Blanc Slate.
No more fade to grey, always back to black.
3. Would live to see holographic font on high maintenance.
Vicky D
Silver on black is much easier to read but I do love the sleek look of the black on black.
I like the idea of the tag lines.
Blanc Slate – White it Clean? (Wipe it clean)
Holographic would be awesome but I do love shiny things!
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