Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳

266 comments
Gregg Bennett
Black on black – super classy. A glossy black text is great.
Kath Shakespeare
1. Back to Black box silver on black
2. Tagline idea for Blanc Slate or Back to Black? Sorry no :(
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover – yes! Holographic would look good on all…
Claire Granger
1) Silver on Black
2) White slate
3) Holographic
Vik
I prefer the silver on black. It looks more chic and easy to read
Jess
1. I prefer the black on black, but like other people have said, the silver is easier to read.
3. Yes to holographic
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