Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳

266 comments
Sarah
1-black and white- more visible to the eye.
2- don’t fade away
3-holographic
Melanie Robson
I prefer silver on black, it is clearer and stands out. Back to black is catchy, reminds me of a song!
Tracy Woodward
Silver on black
Don’t Fade to Grey
Holographic
Lisa H-B
Definitely silver on black, and keep your fonts large. My eyesight (along with most of the world!) isn’t great, so easy to read packaging is important. Your bottles are huge so you’ve got plenty of room to play with.
Great job guys, keep up the good work!
Sasha Gaskell
I’d say option one.
Not sure on a tag line maybe back to black 😆
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