Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Elizabeth Vaughan
Definitely silver (or holographic) on black as a lot of people keep their cleaning products in a cupboard so it would make it easier to spot. It would be impactful to have the “black” actually in black so perhaps a silver outline around the black word?
For Blanc slate:
“Everything is going to be all white…”
“No more grey days”
“No more dull days”
“Say no to dull days”
“Keep the Greys for your bookshelf…”
“Grey, grey go away”
“Anti grey day powder”
“Things are looking brighter…”
“Cheers to a brighter future…”
Back to black:
“Things just got a little darker…”
“Keep things deliciously dark”
“Let only the bad times fade away…”
“No more fading away”
I feel like “all colour stain remover” might be a bit ambiguous as it could sound like it’s the colour of the stains… so maybe it could be “stain remover for all your colours” or something more in that vein?
Roselyn Baldwin
1 silver on black stands out more especially if your looking to go into retail outlets.
2 staying in the dark and staying in the light
3 no need to change it’s brilliant already
Sam Calverley
These look fantastic!
1. Back to Black box – whilst I really like the black on black, it has to be silver on black as this stand out so much better.
2. Tagline 100% Back to Black, does what it says in the tin (box!) and will make everyone think of the Amy Winehouse song making it memorable.
3. The High Maintenance I think looks like a whitener so a change to holographic/multi-coloured print to show “all-colour” stain remover will differentiate.
Keep up the good work delivering awesome products👏🏻
david
KEEP IT SIMPLE … no holograms, no metallic letters, larger fonts for the smaller print. Looking “premium” can backfire.. just ensure your mantra of being a gentle but efficient product is paramount.
Accentuate the fact that the box is recyclable and not plastic. Keep underlining the skin friendly aspect .
Victoria Matthews
I think black on black is really smart
Holographic is the way forward!
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