Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1774 comments
Sharon
No 7 when life gives you lemons, anything lemon/citrus is my favourite. Cannot wait to order that.
Jane
Board Meeting and Golden Oud would definitely spark my interest. Board Meeting for clothing and Golden Oud for towels and bed linen. I really hope to be able to try them soon.
Gigi Wong
Under the stars and golden oud maybe the life give you lemon ones would be my pick!!
Alison Lindsey
I love the sound of Country Club, that’s my favourite. Feels like my clothes would have a scent that would be very calming, like forest bathing. I would like to think that this could help myself and my son to cope with our ADHD throughout the day!
Denise
Excited about the Golden Oud and Meeting Room… when will they be available? Hopefully initially can buy sample packs?
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