Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1774 comments
Lindsay Kinchin
They all sound amazing, I think soft aura and golden oud would be my go to, depending on my mood at the time.
Kate May
Well….all of them, how can I choose?
But PLEASE pretty please, deliver all flavours in sample packs? They also make great gifts to pop in a card then you have more people to draw into the world of luxury laundry. Win Win. x
Moira Balsillie
2,3,4, and 7 for me . Would like any new fragrances to be available in sachets to try first.
Claire
Spa Day & Golden Oud sound amazing ❤️
Amanda N
Country club and Spa day both sound absolutely amazing. Although I think When Life Gives You Lemons is my favourite. Please make all 3 of these!!!
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