Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
1774 comments
Tracy Craven
Love all these I have been using oud and aura they our gorgeous my washing smells Devine will definitely order more 😍
Jen
Yes to country club, spa day, soft aura and when life gives you lemons!
Jane Stewardson
No. 1, 5 and 7. No. 7 would be lovely for summer!
Elaine Waller
I’m loving the new scent ideas, in particular Board Meeting, Spa Day, Golden Oud and When Life Gives you Lemons
Joe-leigh
I think these all sound beautiful. I am particularly drawn to oud and woody notes.
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