What do you think of these?

Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1774 comments

Gail Mottram

Love the sound of ‘when life gives you lemons” – absolutely love Neroli paired with orange blossom! This would be my favourite.
Also ‘Under the Stars” as I love and wear Alien.
‘Golden Oud” sounds amazing aswell but then again so does ‘Soft Aura” – I would buy all four of these without hesitation.

If you ever want a theme of limited additions for the future, think of a “coffee and cake break” theme – obviously icing on the cake would be there, Black Forrest Gateaux would be amazing, lemon drizzle cake, red velvet etc etc!

January 15, 2025 at 11:31 pm