Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1774 comments
Elena
Oud please! Oudy and sweet
Rebecca D
As a big citrus fan, I’m most excited by Country Club and When life gives you lemons. Under the stars is also appealing to me.
Kerry clarke
1,2,3 & 5 are my favourites! Not too keen on the alien scent but I’m sure they would all smell amazing. I prefer natural scents to anything overly sweet, although a range of cake scents does sound amazing – cherry Bakewell, Black Forest gateaux, sticky toffee, raspberry pavlova, strawberries and cream!
Gail Mottram
Just wanted to add in addition to my last feedback of my top 4 to say, I don’t know why, but the names Board Meeting and Country Club are off putting for me for some reason and I didn’t feel so positive about them. Too harsh maybe, would that be the right word? Makes me think of a bunch of older men going to the country club after a hard day at the office lol.
Maybe Country Breeze would be softer? Trying to think of something for Board Meeting…..Confidence – wear it well…….Opportunity knocks…..Reach for the stars……believe it receive it?
Carla
5 sounds INCREDIBLE for laundry!
I would also buy 6&7 like that!
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