Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Ervilte Saveikaite
Country club!!!
Alison Jones
They all will be great. 4 would be one of my favourites but to be honest I would buy them all. Which one I use would depend on my mood on the day of washing so sometimes it would be a light sunny fragrance or if feeling I wanted a warmer fragrance it would probably be Oud.
Thaina
4-5-7
I was ready to buy all 3 today
Kaitlin
1, 3, 4, 5, 6! Under the Stars sounds lush and Golden Oud- all of the yes!
Sadia
I am in love with Board Meeting, Country Club, Golden Oud, Under the Stars and When Life Gives You Lemons. I feel like there could be some more clean scents like Sailing Day by Maison Margiela, Aqua Di Gio and Acqua Di Parma Mandarino Di Sicilia
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