Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Helena
1,5,6 will be my go to and I can’t wait for it to be available. Excited
Shanti
I love the idea of the lemon scent but the name should be changed to Lemon Sorbet or something else
Souzana
Board Meeting and Golden Oud :)
Lucy Brooks
3, 6, and 7 sound great. But I’d love a hedgerow scent – blackberries, plums, apples, a bit of cinnamon but cut through with a citrus or floral.
Joanne
Yes yes and yes! All of these fragrances are so appealing 😊 we are so lucky to have you and your amazing company ⭐️ I look forward to anything on this list. I can only use Tallow and Ash, due to menopause sickness and headaches with laundry detergents and chemicals. So grateful to you more than you know
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