Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Liz
Definitely mandarin basil and lime thank you can’t wait to try this one
LouMcLou
Yes to 1 and 4!
Amelia
A sample of each of these smells would be amazing, they all sound like they would smell gorgeous! Especially “when life gives you lemons” 😍🍋 I can imagine 2, 3, 5, 6 and 7 smelling absolutely incredible!
Nick shand
Personally not a fan of any of these.
There seems to me too much emphasis on fragrances that are like other fragrances and also too much emphasis on female fragrances. Give back to the guys. We have hardly anything here.
In the survey I mentioned:
Scandinavian Pine Forest
Smokey Woody (like Lush’s Vegan Leather Jacket) bourbon, whiskey, smoke
More masculine fragrances
The Golden Oud seems nice but I’d prefer a spiced Oud. (date night cherry + Oud mixed)
The masculine guys need a bit more consideration here.
Emily
1,3,5 sign me up!!!
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