Our new best-smelling, but worst-selling!

Our new best-smelling, but worst-selling!

Help us re-name this product!

In November we launched ‘Candy Beach’. It was meant to be our Flagship product. Our signature brand-coloured bottle and scent. But it quickly became our worst seller! 😂

The fragrance inside Candy Beach is absolutely gorgeous, and the bottle is arguably our most aesthetic. The fragrance is a unique blend of Vanilla, Dragonfruit and Musk… but the product just hasn’t caught on!

Do we need a new name? And does anyone have any good ideas? Or is there something else that’s holding back people trying the product? Let us know what you think before we go back to the beginning on this one!

Would love to hear from you 💜

 

 

457 comments

Kate Reid

Kate Reid

For me it’s the ‘candy’ in the name that is off-putting. I’d expect it to be overly sweet smelling, not a complex deep scent as you’re describing. Tbh that’s why I’ve not tried it. Maybe something like summer haze or sunny daze would be more appealing?

Ellie

Ellie

Sweet dreams

Ellie

Ellie

This smells like baccarat rouge. If ‘smells like baccarat rouge’ was mentioned in the bio or the product name was hinting at it, it would blow up like Red Temptation perfume did in Zara (especially on TikTok).

A few ideas for names: The Red One, Sweet Temptation, Rouge, Scarlet, Ruby Red, Crimson, Red Velvet (or along those lines)!

Adding a sample sachet will definitely help too.

Ps please bring out a Santal 33 inspired scent!

Xxx

Liz Bryan

Liz Bryan

I must confess that when I read the name “Candy Beach”, I didn’t even bother reading the fragrance, as I assumed that it would be sickly sweet (my least favourite of palatable scents).

Subsequently reading the fragrances, makes me think of warm nights, palm trees and lapping waves on the beach… simply…”Paradise”

Elorah

Elorah

If all else fails maybe you could release it as part of a Summer bundle with other Summery scents. I typically like to use fragranced products that correspond to the season we’re in, I don’t scent my home with coconut during Autumn for example. I’m not as rigid with my laundry products but I am attracted to that sort of theme. Maybe it’s just a case of releasing a fragrance called Candy Beach in November when everyone wants warming festive aromas in their home and it just hasn’t caught on yet but will as the seasons change? I really love the scent personally.

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