Last month we showed you some new ideas regarding the expansion of our fabric care range! We introduced you to our two brand new product ideas: a Whitening Powder (Blanc Slate) and a Darkening Powder (Back to Black). Your response was AMAZING, so we've decided to move full steam with product development! 🥳
But... we're stuck on something important...the name for the Whitening Powder!
Half of the team LOVES the name Blanc Slate, but they other half thinks it sounds more like a stain remover than a Whitening powder. We're drawing a Blanc! 😉
So what do you think? Should we stick with Blanc Slate, or do you have an even better name in mind? Let us know what you think! We'd love to hear from you.💜

1027 comments
Hafzak
Wash Whitener
Snow WhitR
Blindingly White
Shelley
Love the name, keep it
Lucy
All white on the night
Mrs S White
Whiter than white?
Tammy-J Davies
What about something along the lines of ‘After glow whitening powder’ evokes a sense of brilliance and lasting freshness. As if the product leaves a radiant, glowing effect after use leaving clothes looking pristine and feeling revitalised long after they’ve been washed.
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