Last month we showed you some new ideas regarding the expansion of our fabric care range! We introduced you to our two brand new product ideas: a Whitening Powder (Blanc Slate) and a Darkening Powder (Back to Black). Your response was AMAZING, so we've decided to move full steam with product development! 🥳
But... we're stuck on something important...the name for the Whitening Powder!
Half of the team LOVES the name Blanc Slate, but they other half thinks it sounds more like a stain remover than a Whitening powder. We're drawing a Blanc! 😉
So what do you think? Should we stick with Blanc Slate, or do you have an even better name in mind? Let us know what you think! We'd love to hear from you.💜

1027 comments
Helen Neuenhaus
The obvious one that springs to mind is
whitewash
Charlie Cadman
Eira ( means snow in Welsh)
Good luck T&A team x
Laura
All About the Blanc
Or
Mighty White
Or
Swanderful
Bryony Cains
If you’re having back to black for darkener, maybe ‘wear it white’ for the whitening, something basic but self explanitory? Or something to do with snow, fresh as snow, snow lux, Mont Blanc – always snow covered.
Amanda
Brighten Rock
The Alabaster Master
Blanc It Out
It’ll Be All Bright On The Night (And Day)
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