Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Suzanne Grant
1.Black & Silver, love it!
2.Back to Black, very catchy!
3.Holigraphic, change is sometimes good
Laura Scammell
1) Silver on black for sure
2) a. Back to Black: Black in action OR Dye another day
2) b. Blanc Slate: Start as you mean to go on OR Wipe away the past
3) Holographic definitely
Alison Butchers
1) silver on black
2) Whites so bright you need sunglasses and eternal colours
3) holographic
Hope
1. My preference might have been black writing on white box and white on black box. Chic, sharp, clean, complimentary. Of the provided options silver on black reads easier
2. Fun if kind of opposites:
“Never fade” & “always shine”?
“Dark side” & “bright side”?
“Black to stay” & “come back bright”/ “come back white”
3. Personal preference to matt (but
clearly out-beaten on this!)
Rachel Wakeman
Silver on Black
Blanc Slate – Bright & White
Back to Black – Never fade away
Holographic
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