Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Helen Johnston
Silver on black
You will love this so much you’ll go back to black
Holographic
Clare
1) Silver on black for usage details etc for readability. I love the black on black but perhaps only for name.
3) love the holographic idea
Amanda
1) Definitely silver on black, the black on black annoyed my eyes 😂
2) Wipe the Slate Clean for Blanc Slate and Say Nay to Gray, Bring in Black
3) Holographic or a more punchy bold colour
Zoe Davies
1. Silver on black
2. Benjamin Button for fabric
2. An anti-aging facial for fabrics
2. It’s not just Cher that can turn back time…
2. Restore, renew, rejuvenate
3. Multi coloured
Brooke
1 black and silver
2 ?
3 holographic
Ps need the whitener white now
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