Introducing Honey Oud 😍

Introducing Honey Oud 😍

A completely new fragrance is coming. And it launches in just 48 hours.

At 1pm this Friday, we’re releasing the first-ever 2,000 bottles of Honey Oud.

It wasn’t supposed to arrive until autumn. But when the bottles landed early, we knew we couldn’t wait.

We had to bottle it. We had to share it.

Honey Oud is unlike anything else on the market.

Rich. Addictive. Luxurious.

This is fine fragrance - but for your laundry.

We’ve dialled up the strength. We’ve dialled up the longevity. And we’ve created a scent designed to fill your entire home.

We hope you’re one of the first to experience it.

Subscribers and Priority customers get first access, with the website opening exclusively for them 30 minutes before the official launch.

We hope to see you at the launch! 
Ciara xx

 

Comments (121)

Kaidi Simmonds September 19, 2026

Please please can you make honey oud refills?🍯 💛 It’s my new fave and I want it to be our regular scent, but it bothers me having to buy the plastic bottles each time. 😊🫶🏼🤞🏼

Mai Knight August 28, 2026

This is going to be fabulous!! 🩷

Mai Knight August 28, 2026

So excited!! 🩷

Natalija Graudina August 28, 2026

cant wait :)

Karen Ormrod August 28, 2026

Love the original Oud

Harrison August 28, 2026

I’m absolutely buzzing 🐝 for honey oud! 🍯🥞💛 Thank you for doing another foodie scent.

Linda August 28, 2026

I look at this product on my messages but I have never tried it as although the price isn’t to high I’m a bit sceptical into buying !!!!

Ariel Undine August 28, 2026

If we guessed it right do we get a free bottle????🍯🍯

Jade McHendry August 27, 2026

Will the honey oud fabric spray be available too?🍯

Zena August 27, 2026

I love the original Oud, so excited for the Honey 🍯❤️

Emily Simmons August 27, 2026

I have tried many times to access this account and can’t find where to log in.

I wish to cancel my subscription

Many thanks.

Emily.

Julie Bowdrey August 27, 2026

Beyond excited!!!!

Sarah August 27, 2026

Oh my goodness, this sounds amazing & 2 of my favourite things together honey and Oud! 😍 can’t wait to try this Ciara 🫶🏻

Emma August 27, 2026

Please let me know when this launches

Megan Thornton August 27, 2026

It’s not a want… it’s a NEED 😮‍💨🍯

Gillian SMITH August 27, 2026

Love all things Bees! We need to look after them, we can’t live without them

Gillian SMITH August 27, 2026

Will wait in anticipation!!!

Julie McKinley-White August 27, 2026

Whoop 😍

Roxanne August 27, 2026

Oooh perfect timing! I just extracted some honey from my beautiful little bees 🐝

Julia Walker August 27, 2026

Can’t wait for this 🙌

Suzy Kettle August 27, 2026

Opps Just see 1pm 😆😆

Suzy Kettle August 27, 2026
I cant wait to try what time is launch 💢💥💢
Rosie August 27, 2026

Love the scents but it’s not strong enough to remove stains or wash my partners football kit lol. X

Louise Chambers August 27, 2026

Why is the bottle just white? It’s not exactly eye-catching. We already have the white bottle for icing on the cake.

Louise Chambers August 27, 2026

None of them fill your home with scent if you tumble dry or line dry,the scent vanishes 😡

Lailah August 27, 2026

Waiting patiently for Friday, my alarm is set for the priority access. ‘Honey Oud’ 💛🍯🐝🫧
Please get rid of ‘When Life Gives You Lemons’ and bring out ‘Banana Bread’! And please bring ‘Celestial’ back permanently! 💜👍🏻

Jan August 27, 2026

If ALL OTHER FRAGRANCES HAVE BEEN LUSH, I am SO EAGER TO GET MY HANDS ON THIS

Ramona August 27, 2026

😍😍😍🍯

Rosalyn Jones August 27, 2026

Ooh can imagine how good it is going to smell.

Barbara Flood August 26, 2026

Id love to say. Could you please stop this. Im totally obsessed. The thing is my partner has noticed🫣. I try really hard to hide the deliveries😉. Unfortunately ….
My utility is awash of Tallow & Ash !!!
Fortunately he loves the smell of our washing 🤗. My reply is always “Oh you mean my Tallow & Ash. 🤣😉. Bring on 12.30 tomorrow . Honeys moving in 😉

Umran August 26, 2026

I would like to switch my current laundry detergent for the new honey oud.

Kind regards, Umran Rauf

Carl Eteo August 26, 2026

When are we getting banana bread?!

Kayleigh Richter August 26, 2026

Another hype inducing sale… 🙄

Lesley Pound August 26, 2026

Can’t wait to try honey oud
New fragrance

Julia Roche August 26, 2026

Omg so looking forward to this one 🍯🐝

elaine Riley August 26, 2026

Excited 😊 🤗 🤪

jesse Malone August 26, 2026

Will definitely try! Oud was my firm favourite but Celestial totally captured my laundry heart so still waiting for that to return… pleeeeeeaaassseeeeeee!!!!!

Sally Cobley August 26, 2026

😁😁😁😁😁😁

Polly Thrasivoulou August 26, 2026

Cannot wait, Oud is my absolute favourite

Sharon Blain August 26, 2026

Sounds like perfection in a bottle. Can’t wait to having bedding smelling of this.

Justina Thomas August 26, 2026

Would love to be one of the firsts to try this

Kirsten Raithel August 26, 2026

I’m absolutely thrilled for the launch of Honey Oud because I’m a true Oud fan and already use this fragrance line regularly. The idea of bringing the new, rich, addictive and luxurious scent of “Honey Oud” into my laundry—and having it fill my entire home—is simply irresistible!

Kirsten Raithel August 26, 2026

I’m absolutely thrilled for the launch of Honey Oud because I’m a true Oud fan and already use this fragrance line regularly. The idea of bringing the new, rich, addictive and luxurious scent of “Honey Oud” into my laundry—and having it fill my entire home—is simply irresistible!

Vickie Kennedy August 26, 2026

Definitely want to try this 👍

Sarah-Jayne Butler August 26, 2026

Can’t wait to try this one! 💛

Theresa Grant August 26, 2026

Oh I’ve got to try this one, love Honey and my favourite is Oud ❤️

Anne August 26, 2026

Sounds amazing 🤩

Joan Riddick August 26, 2026

So excited to try this. Sounds fantastic 😊

Michelle Blakeley Michelle Blakeley August 26, 2026

Can’t wait to try this 🫶🏻

Vicky Jackson August 26, 2026

I can’t wait to try this! I’m so happy you decided upon this fragrance from the options you asked us to choose we would like to see! Obvs this was my first choice! 🍯 🍯 🥰🥰🥰

Susan Askey August 26, 2026

Oh wow… This sounds AMAZING!! I knew I was saving my frequent washer points for a reason 🥰

Jo Ford August 26, 2026

Yes yes yes

Karen Bryant August 26, 2026

Can’t wait to try it ❤️

Linda Easto August 26, 2026

If it’s anything like bellavitas honey oud perfume it will be permanently stocked in my house 🏠 🙂 🙃

Julie Batchelor August 26, 2026

Can’t wait to try this.

Shelley Milligan August 26, 2026

I am about to open my aesthetics clinic and I think this will be ideal for my towels and linens!! 😍

Lady Alannah Jones August 26, 2026

OMG THIS IS A NEED

T August 26, 2026

Wow can’t wait to try this ! Love love love Oud it’s my fav especially the fabric spray 😍😍

Lesleyanne August 26, 2026

🍯🍯🍯🍯🍯🍯🍯

Christine Broderick August 26, 2026

I’ll be waiting! 😊

Diane Pacey August 26, 2026

Sounds good enough to eat … yum 😋

Annabel Street August 26, 2026

Can’t wait for this 🍯🍯🍯

Audrey Scott August 26, 2026

It’s all about the honey. Can’t wait to try it. 🐝🍯

Jackie Dawson August 26, 2026

Will it be available in September because I will be on holiday, I hope it will be,it sounds nice

alma graham August 26, 2026

I just can’t wait to try this new addition

Clare Holmes August 26, 2026

I guessed right but I must say I’m done with oud and the Dubai trend of adding it to everything I’m surprised you’ve let three completely different scents leave only to replace with another oud product I guess it has a range now, but aren’t the elixirs supposed to create the spin off could we not have added the vanilla one to get something similar? Anyone aware of the white floral trend this is somewhat missing from the range. Good luck to oud fans I hope you get your bottles 💜

Jen Miller August 26, 2026

Please tell me this will also have a fabric spray. I just cant get by without these.

Karen Peters August 26, 2026

I’m buzzing with excitement, can’t wait.

Sarah Harding August 26, 2026

I wanted to live for this moment. Honey oud fragrance laundry will smell devine 🍯👩‍🎤

Mrs s m Harrison August 26, 2026

Fingers crossed 🤞 I manage to get this fragrance sounds incredible 😊

Miss Gemma Collins August 26, 2026

You will loose all of your vegan customers. 😔

Sarah Harding August 26, 2026

Sounds scrumptious 🍯

Tracey Whalley August 26, 2026

Is the company no longer vegan?

Lailah August 26, 2026

Good! Excellent! Superb! 🍯💛
I’ve set an alarm for Friday 12:59pm. ⏰
Thank you! 💜

Dionne Blackler August 26, 2026

Lush!

Jennifer Malcolm August 26, 2026

Oh my goodness I AM BUZZING! 🐝🍯 I am a beekeeper and this is exactly what I was hoping for. A honey, woody rich scent 🤯🐝 I couldn’t be more delighted. I am working during the priority launch but I hope to take my break in time for the launch. 🫶🏻🍯✨ This is the most delicious news! Please consider a fabric spray if it goes super 😉🍯

Pauline Gardner August 26, 2026

I’ve already set an alarm to remind me. Hope I’m one of the 2000 💕

Jill Goulding August 26, 2026

Really looking forward to this, I have been saving my points for the next new fragrances. Can’t wait til Friday 🥰🍯🥰

rochelle Berki August 26, 2026

Love the bottle ✨️🧡🤎🍯 so excited

Humairaa August 26, 2026

OMG! My two favourite fragrances together! Can’t wait 😍🤩

Joanne Thornley August 26, 2026

See you there guys 🍯🍯🐝🐝

Diana Grant August 26, 2026

Can’t WAIT!!

Judith Kinsella August 26, 2026

I’m used oud at the moment,one of my favourites,so looking forward to trying this

Nathan Jackson August 26, 2026

Deffo looking forward to this! 😍😍

Cathryn Chambers August 26, 2026

Love the bottle ⭐️✨💫

Cecelia Rowlands August 26, 2026

Not fussed on the Oud so probably won’t buy this scent

D sharp August 26, 2026

that’s 3 different oud ones now… i want a completely new fragrance.. or make country club permanent

Lynn Wilkinson August 26, 2026

Bring it on.

Joanne Huntley August 26, 2026

I’ve set my alarm lol 😂

Helen Audis August 26, 2026

Looking forward to this

Fay August 26, 2026

Too excited! 😃

Elizabeth Bradford August 26, 2026

Oh yes!!!! I guessed right!!! 🍯💛

sheriah harrison August 26, 2026

Oud was the first bottle I ordered , I absolutely love it and the room spray , I’m looking forward to this

Francis Lester August 26, 2026

Look fwd to trying this product.

Lisa Keane August 26, 2026

I got it right in my first guess 😂🤣😂🤣

Fiona Starkey August 26, 2026

Oooh love an Oud 🧡

Sharon Mooney August 26, 2026

Really looking forward to the launch of this wonderful new scent

Tony Barton August 26, 2026

Definitely trying this

Kirsty Tyack Pearson August 26, 2026

I absolutely adore T&A Oud, it’s divine & I have 8 bottles each of shampoo & conditioner, not to mention 6 bottles of the fabric spray! I think I’m going to have to get online @ 12:59pm on Friday! 🐝 🐝 🐝 ♥️

Lisa Phillips August 26, 2026

So excited for this!!

Lisa Downs August 26, 2026

Wow looks incredible and will smell divine for sure. Can’t wait to try this new fragrance 👍🏻 Oud and honey 🍯 perfect combo

Karen Moran August 26, 2026

I cannot wait…this is going to be the scent for autumn🍁🍂xx
Oud has always been my first fave🤗xx
So to have it blended with honey🍯it’s going to be insane🤭🤭xx
Love it already @tallow_ash ✨💜🫶🏼💜✨xx

Anna-Maria Vesey August 26, 2026

Oh my! Oud is one of my most favourite scents, it was Oud which sold me the first one and got me hooked. I’m excited to smell this! 👃 👃 👃 👃 👃 😍😍😍😍😍

Beth Jones August 26, 2026

Definitely would LOVE one of these!!!

Shena Carrick August 26, 2026

I used to use a soap by Lush – the smell filled the whole house and it was utterly intoxicating- hoping this is similar – and my little Cavapoochon is called Honey too 😍 🍯

Priscillia August 26, 2026

And here I just bought two bottles of Aurora. 😭
I’m sure Honey Oud smell divine !🍯☺️

Juliet O'Shea August 26, 2026

I would love some honey please 🙏 l am a subscriber xxx

Juliet O'Shea August 26, 2026

I would love some honey please 🙏

Gemma Fitzpatrick August 26, 2026

I’ll be waiting at 12:59…

Jenna Kersey August 26, 2026

omg need ! i love anything Honey, and after we lost our cat – Honey- this is a sign 💛✨

Alana Cross August 26, 2026

Sounds amazing 👏

AnnMarie Edwards August 26, 2026

Oh can’t wait for this 🐝🐝🍯🥞

Fiona Cust August 26, 2026

Yes please!

Clare Bear August 26, 2026

Maisie Robinson has it dead right ! Looks insane! Sign me up xx 🍯

Deborah Godfrey August 26, 2026

Lush 🫶🏻

Neil Patterson August 26, 2026

take my money

Jill Lamb August 26, 2026

I can’t wait to order this one.

Caroline O’Connor August 26, 2026

Yes🙏🍯💕💕💕💕

Nicola Curry August 26, 2026

Need. Want. Must have!!!!

Christine Turvey August 26, 2026

Looks very sexy

Maisie Robinson August 26, 2026

Wow this looks insane!!!!

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