Was this lady being too honest? 🫣🤪😂🫶

1171 Kommentare
Was this lady being too honest? 🫣🤪😂🫶

16 June 2026



Was this lady being too honest? 🫣🤪😂🫶

We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮

But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂

We are trying to do something different in laundry, to reinvent an entire industry.  

And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.

So, thank you!  🫶

We are sending you a free stain pen for giving us the push we needed,  and we’ve gone back to the drawing board 😂

Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!

 

1171 Kommentare

Kirsty Scott

Kirsty Scott

C!!

Caroline Simmons

Caroline Simmons

C or the current packaging

Esmee

Esmee

I like the original stain pen packaging but I do quite like the idea of C :)

Juliette Williams

Juliette Williams

I think A is great, D is good too. B is too open and likely to fall out (or naughtily get removed from packaging when on store shelves) C is ok but awkward shape which will mean it’s likely to get creased, torn or ripped off when in transit or on the shelves. Love that you listen to your customers though, wish more brands were like you xx

Victoria Haddow

Victoria Haddow

I like C

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Sophisticated Fragrances

Our laundry products smell like designer fragrances. We work with Master Perfumers to blend incredible top, mid and base notes that make your home and clothes smell amazing!

Clean Chemistry

Formulated by UK Chemists, our cleaning formula uses powerful plant-based cleaning chemicals that are non-toxic, biodegradable and kind to skin. All our products are dye-free, vegan and cruelty-free.