Elixir Update! 😍
In 2024 an industry giant may have copied our product name that we’d shared since 2023 🫠...So the question is, do we keep the name Elixir or switch it up.
As much as we love the name Elixir as it truly encapsulates this product, what are your thoughts on changing the name? We’ve come up with some options and we’d love to know which you like.
• Elixir
• Scent Booster
• Scent Boosting Drops
• Scent Serum
• Scent Drops
• Fragrance Essence
Let us know in the comments below, which name you think works best! 🥳
After 2.5 years of testing and development, the Elixirs are nearly ready! 🥰 We’ve created a formula that we are so happy with and designed a format that the laundry industry has never seen before! 😯 We’re so excited for you to try and love them as much as we do.
From sample sachets, frosted bottles with pumps to components you might find in your skincare routine, we’ve tested all the packaging options for this product and when our final format arrived at T+A HQ we couldn’t wait to show you them! 😍
The colours are incredible and seeing them altogether makes us so excited to launch this product, adding these to your T+A collection is not only going to elevate your routine, but the aesthetic of where you do your laundry. 🫶
We’ve got a few final text tweaks to make before we can press complete on this product but the wait is nearly over!!
The Elixirs (or maybe a new name) in all their amazing colours and scents will soon be yours. 💜
Let us know which name you think we should go for!
Comments (1008)
I LIKE SCENT DROPS. I AM NEW TO T&A AM LOVING THE PRODUCTS AND I CAN’T WAIT TO TRY THESE .
This will be the perfect solution for those who like their laundry cleaner stronger.
Laundry elixir sounds good x
It’s “Cømført” 🤭 who stole Elixir as their fragrance booster 😠 Theirs smells rubbish by the way lol! 😆 But I think T+A Elixir is a great name, stick with it, don’t change it and I can’t wait to try it! 💜
I agree with most in the comments, Elixir is yours, but I don’t know why but Scent Serum sounds really lux too!
Elixir, TA could even put the initials on it it’s unique there to many of other names out there
Laundry Elixir. Keep the branding x
Elixir is the way to go, and the original name it’s what we’ve come to know the product by, also with the bottle & name together, it also has a little intriguing mystery about it I can’t wait ☺️
I like Elixir. If not what about Essence drops? I don’t think it’s in your list. You want to keep promoting the essential oils that are used it the products, included in these I presume. It would be lovely to be able to make the scents stronger and to smell for longer on your clothes. Looking forward to these!!
I like Elixir. If not what about Essence drops? I don’t think it’s in your list. You want to keep promoting the essential oils that are used it the products, included in these I presume. It would be lovely to be able to make the scents stronger and to smell for longer on your clothes. Looking forward to these!!
Elixir is the only way forward.
Elixir is the one and only out of the list and more up market just like your brand. I can’t wait to try them out, soo excited( sounds sad a woman in her thirties getting excited over washing products but you can’t beat a good quality product and everyone always comments on the smell of our clothes and the house when they are drying inside. Soo, I have definitely sent many nurses, carer and my family your ways as have lots of visitors as rather unwell/bed bound. So little things matter more and are important to me😊
Elixir is the perfect name!
Elixir sounds luxurious. Can’t wait to try it. I would like to see something in the range that will enhance the fragrance in the tumble dryer. I find when I remove washing from.the dryer the fragrance has almost disappeared. I have even tried adding more conditioner.
Elixir sounds luxurious. Can’t wait to try it. I would like to see something in the range that will enhance the fragrance in the tumble dryer. I find when I remove washing from.the dryer the fragrance has almost disappeared. I have even tried adding more conditioner.
I love the exlir i think it just stands out SOOO much more !
100% stick with Elixir. As a never made before product, it needs a stand out brand name.
Develop a strap line to run with that simply explains what it does. Excited!!
Sent drops, its simple and self explanatory
Scent serum, gives the product a luxury sound
Scent Drops
Love Elixer
Scent booster ‘does what it says on the tin’
So, how about ‘scent boosting elixer’ ?👍
scent serum
Can’t wait for these! Hoping that Icing on the Cake scent will be available 🤞
Scent Serum / Scent Drops are great product names!
Scent drops for sure!
Fragrant essence
OMG!! Can’t wait! I like Scent Drops, sounds cute!
I like fragrance essence or sticking with the original name elixir is cool too!
Love all of your products have them all this is a must for me thank you
Scent elixir sounds so luxurious 🥰😍
Scent serum
Scent Drops or Scent Serum!!!
I really like scent serum and fragrance essence
Scent serum sounds good to me xx
My order of preference is: Scent Serum, then Elixir, then Scent Drops.
If I had to choose from your list “SCENT DROPS”
but I love a challenge , so how about “T&A ELUXIR” A LUXURIOUS ELIXIR THAT LEAVES OTHERS HANGING OUT TO DRY …. 🦩🦩
I like Scent Elixir, as suggested by a couple of people. Out of your original options, I’d choose Scent Drops.
Scent serum xx
I quite like a bit if a mix of the words ….“fragrance elixir” but choosing one from your list it would be scent serum.
Scent serum
Essence, Essence Drops or Scent Essence
Elixir
From your list – Scent Serum. But I do really like ‘Essence’ as suggested in a previous comment. I think it would be best to stay away from ‘Elixir’ now that this has been used by another company.
Scent booster
It’s me again, just scrolled through some of the comments, Rachel’s idea is perfect, what about just….Essence! 😃
Don’t call them ‘scent boosters’, that’s too ‘supermarket’ and done to death by other brands.
Stick with Elixir, it’s a good word!
Or what about ‘Scent Elixir’ or ‘Elixir Drops’
Can’t wait 😛
My I suggest a couple of new combos for the name they are Scent Boosting Serum or even Scent Boosting Elixir
I like Elixir Scent Booster. It sounds more practical.
I love all your products especially as we have a new baby in the family and my granddaughter says smell this baby blanket its gorgeous. (I gave her the Little Miracle collection).
I’m looking forward to trying more of your lovely products – wash day blues are no more.
Essence
As you have had the name Elixir since 2023, then I would stick with it as after nearly 3yrs it is synonymous with it, regardless of peoples comments of saying it doesn’t say what it’s “about”, 3yrs of “comments” gives that knowledge. And why should an industry giant take the name because their a “giant”. But using a comment from someone else, there could be legal wrangles and cost, so therefore make sure you have ALL the evidence to support your claim of ownership with dates, product name comments, internet proof etc. If you have it that stick with it , prove it, show it, fight it. In comparison you may be smaller, but you have something they don’t have and not chemicals but fresher and clean smelling with a distinct individual fragrance.
Scent booster. Keep it simple
It is unfortunate that someone else got to your original name first. I think that it is simpler to change your original name to avoid any legal argument. I do like scent drops but if you are taking ideas how about scent bombs!!!
Scent serum. It sounds sophisticated and luxurious.
Scent booster sounds better , elixir doesn’t really tell you what it is . Or fragnce essence
Scent Drops is a perfect name for them.
Fragrance or scent drops
Scent Drops :) x
I like scent serum
Scent Drops
I agree scent drops sounds ‘clean’.
Scent serum
I think scent drops , keep it simple
I think scent drops , keep it simple
Fragance essence
How about fragrance elixir!
I think fragrance essence is a good choice! You don’t really hear of that from any other brands.
I like scent of Blossom it sounds fresh and of outdoors.
I like scent of Blossom it sounds fresh and of outdoors.
I wouldn’t do elixir. New to the brand and elixir doesn’t really tell me what this product is. I’m assuming it’s a scent booster based on the other names suggested. Essence sounds too light. Aroma though unlisted could work. Ohh or calling them aura/scent aura!! That would be super cute! Otherwise maybe just something straight forward like scent booster!
Scent serum, but I think Elixir could still work, as the product packaging is so completely different from the other one with the same name.
How about Fabric Elixir or Fragrance Essence sounds pretty good too – the rest are common across a few brands out there I think
Elixir but I love Fragrance Essence too 🤷🏻♀️ ✨
Keep Elixir but if you can’t I like Scent Serum 🙂🥰
I love Scent Serum, especially because it’s in a serum bottle :) Also love Elixir.
Please stick with Elixir 😍
Scent booster
I think you should stay with Elixir, but if you feel you have to change, maybe Fragrance Essence 💞
Keep “ELIXIR” .. it’s on brand with the luxury nature of Tallow & Ash!
Stay with ‘Elixir’….it sounds so luxurious!
I would stick with Elixir
I’d stick with Elixir 💕
I really think you should stay with ‘Elixir’.
It gives the high end vibe
Stick with Elixir – it gives luxury! Scent booster is boring, already on the market and just doesn’t sound as appealing 🙌
Just throwing it out there… Fragrance Tonic? Laundry Essence?
Elixir beats all 💕
I think you should stick with Elixir, we all know you came up with the idea first!
I like scent boosting drops 😊
I like elixir but if you feel you need to change I would use scent booster.
Stick with Elixer 😊
I think elixir sounds elevated and as it was your original choice you shouldn’t have to change it.
Other brands use scent booster or drops already and it doesn’t sound as unique and special 🥰
Scent Boosting Drops or maybe even Scent Elixir
Scent serum
I like elixir or even scent serum!
Keep Elixer or maybe even Fragrance Serum?
Keep Elixir
Scent Booster
Scent serum
Scent serum
Botanical boost
Pure nectar
Scent Serum is the best!
Scent drops
Can’t wait for these
Scent drops
Elixir Absolu
Or you could switch it up for each fragrance
Rose Absolu Elixir
Lavender Absolu Elixir
Etc
Scent Serum💛🩷🩵
Scent Serum
I like Scent Booster or Fragrance Essence
Scent serum
Elixir
Sums it up in one elegant word.
Elixir or serum
Laundry Essence
If you have to change it I think the next best is scent serum
Laundry Escent Essence or Elixir
I prefer elixir. Its nothing comparable to the big brand one in looks etc. Essence sound suitably luxurious if not. Looking forward to trying when they arrive
Scent boosting drops or maybe Laundry scent boosting drops for those people doing a search on google I’ll take them to your products.
Elixir sounds great, it’s whimsical and sophisticated. If you had to change it, Absolu or Essence still really captures this feeling whilst pairing well with T+A scents.
Scent Serum :-)
Laundry essence serum, bottles look amazing too.
Fragrance Essence sounds exquisite
Essence is the way to go
Elixir is the best name.
I think Scent serum works well ☺️
Elixir is Great, but Fragrance Essence is fitting for all the T&A scents. Beautiful Colors for sure!🙂🥰
Fragrance essence or scent booster
Scent Intence ?
laundry drops / laundry serum / laundry essence
all 3 in my opinion sound better than all scent options
I would choose fragrance essence.
I like fragrance essence, but scent serum is good too
Little confused, how would you use this product ?. Would it be a few drops of this in your wash ?.
I like the scent serum as it rolls of the tongue nicely and is easy to remember.
As you have Fabric perfume sprays it should be Fabric perfume drops official name on the bottle but Booster drops or Perfume drops for short so it’s keeping it all similar (sorry that’s my OCD kicking in) 😊
Scent Serum – goes with the shampoo and conditioner and sounds luxurious T+A
Scent booster- nice and simple, explains it’s self
I like Scent serum
Scent boosting drops
Sent boosters …. and please can we have laundry pods please xx
Scent boosting drops
Scent boosting drops, then you know exactly what they are 😊
Scent Serum sounds more sophisticated like your brand deserves ❤️
Cannot wait for this product to drop…. Definitely ‘Scent Drops’ – keep it simple but effective 👌
Stick with elixir
Stick with Elixir!
Scent drops – spot on to what actually it is!
I like scent serum xx
Scent Drops. Elixir reminds me of Harry Potter. I love Harry Potter but I feel Scent Drops works better. I’m imagining me telling my Husband or Son to put Elixir in the wash compared to Scent Drops.
Keep Elixir, the other names don’t sound as classy.
Keep Elixir, the other names don’t sound as classy.
I like Elixir xx
Keep Elixir! Tell the industry giant to p*ss off!
I like scent serum. But also, elixir is fine – other companies use it and no reason you cant either xx
Elixir ! Scent names are no no ☺️
I like elixir or if you need to change it add to elixir or essence but scent drops etc just doesn’t sit right with me tbh it doesn’t scream t+a excellence
My immediate thought was it sounds like… “Alexa” which drives me nuts but on the other hand Alexa does do everything! What about Immortality or Eternal, Ethereral
If you love Elixir, why not just tweak it to incorporate your brand a little so they’re ‘Allixir’ and nobody could steal that!
Fragrance essence sounds good I would immediately know what it is
Keep the name Elixir.
I don’t like the ‘scent’ names
But I do like Essence
But not Fragrance essence.
I like Elixir. Scent serum isn’t bad … but I reckon stick with Elixir ’cos it will always be your name!
Call it ScentLXR
Elixir, I like it and it will always mean Tallow and Ash to me 😊
Elixir…..
Call it Elixir, take part of the market share back. Thanks Google! lol
Keep Elixir. Clean, simple, neat one word branding. Plus Several big brands already have scent boosters or very similar name products, and Fragrance Essence sounds like something Zoolander would advertise!
There is something luxurious, opulent and mystical about ‘elixir’ – ‘scent drops’, ‘fragrance booster’ and ‘fragrance essence’ etc are really quite ordinary in comparison. What about something like nectar, ambrosia, quintessence or aurum? Something that removes it from all the other stuff on the shelf? Something that stands out and sounds ‘oooh sounds lush’.
Scent serum
Scent booster
Scent drops is the one for me
I like just “essence”, simple and clear
Scent drops
I like scent drops because it explains simply what it does and how u use it
I like just ‘essence drops’
Well after Comfort and whoever else originally stole this idea from you and the name. And I say that with my full chest, I’ll scratch Elixir off the list. And go with ✨Fragrance Essence✨and/or ✨Scent Drops✨.
And I love how you’ve distinguished the bottles away from looking anything like the others out there.
Avoid the word ‘booster’ or scent booster as it’s already being used by another manufacturer. How about Scentsations or heaven scents.
Scent drops or…
something else like Scent Absolu
Can’t went to try but where is my order or refund on an order made before Christmas that ! Did not receive that you left with your manager
Scent serum get my vote looking at the bottles 💜💜 but can’t wait – what ever you call them.
I prefer
Fragrance Essence
Scent Boosting Drops or Scent Boosting Elixir.
I actually prefer “scent serum” you know…
Maybe scent enhancer
I’m sure the product speaks for itself xx
Why not adopt a “does what it says on the tin” approach and go for “Scent Drops”!
What about Aroma Elixir? Still keeps the luxury feeling but points to what it’s for? Can’t wait!
What does your elixir do/how is it used?
Scent serum. But please bring out dryer sheets! I find once the clothes have been through the dryer the smell is gone 😩xxx
I think you should stick with Elixir or if you must change it, i like scent serum. Xxx
You can’t use Scent Booster as you’d be copying them as well and probably get into trouble.
I like Aroma Activator as a suggestion, but if having to chose from the list you provided: Scent Serum.
If you don’t have to let go of the name Elixir, but may have to change it slightly, why not combine (as they have) and call it Essence Elixir?
Alternatively; Elixir is a synonym for magic potion, so maybe Scent Potion or Perfume Potion?
Elixir sounded amazing and suitably fitted the scope of the product! However if it has to be changed fragrance essence sounds fancy & expensive 💜
What about Aroma Elixir? Sounds luxury and tells us that it smells lovely?
Elixer is my fave, scent serum is next.
Going with your hair care, product concept of shampoo and conditioner. My vote is for serum.
I think Elixir, or merge two words like Elixir perfume. Elixir boost, Elixir aroma, Scent Elixir, Decadent Elixir. Decadent sums up the range. So maybe incorporate that x
Elixir or Fragrance Amplifier
There’s a Scottish word you might like…
Scoosh!
‘splash or squirt of liquid – a scoosh of perfume.’
Aroma Activator encapsulates what you are doing, quick and Trade Mark it, must be doing it right if others want to copy, don’t let them win!
Love the colours !
I like kats suggestion, aroma activator!
I love elixir, otherwise, scent serum or scent drops
aroma activator! (and then TRADE MARK IT) :)
Drop the word fragrance and just call it…
ESSENCE
I like scent serum
I’d go with scent drops if you’re not going with elixir.
Scent drops.
ELIXER or SCENT SERUM
i love t+a so much
Scent Serum
Scent Booster
Scent drops
Scent serum
I still love Elixir 😁
The colours look great, really excited to get my hands on these😁
Elixir
Scent boosting drops
scent boosting drops
Something along the lines of ‘Fragrance Serum’, ‘Scent Serum’ or ‘Fragrance Elixir’ would be my suggestion. As I dont think the name ‘Elixir’ on its own states what the product is at a glance. Names like ‘Scent/Fragrance Booster’ make the product sound like a different brand and also implies that your existing products need assistance, instead of this being another tempting luxury laundry product in your lineup.
Elixir sounds best
Aroma Elixir 💜
I like serum
Elixir
I would always go with your first thought – Elixirs.
Sounds more luxurious
I don’t think you have to change anything so good as always
Leave it as it is. I wouldn’t change anything about it.
Without knowing what it does, is impossible to give an informed opinion…
Personally I would keep the name elixir. I distrust anything with scent or fragrance in the name as it sounds potentially fake
You’ve got “shampoo” and “conditioner” so what about a name that describes the product to keep within the theme?
Legal issues can be expensive and annoying.
What exactly does the product do? Once I can work that out (as I adore your laundry detergent- particularly Oud) I can think about a name…
How do you use it? What does it do? How does it compliment the detergent/ wash cycle/ etc?
Anything with scent or booster sounds cheap and commercial. Stick with elixir which describes the luxurious aromas and quality of your products!
I like Elixir but I it causes legal issues against a big company I would make X it up and call it Fragrance Drops
Cnt wait to try
What do you do with them
Ahhhhh 💞💞💞 The colours are outstanding and the concept is really innovative and unique. Love this.
Scent Booster Drops does what it says in the box BUT it’s a common name.
Clothes Elixir or Laundry Elixir is a lot more unique and matches the product concept.
I would go for Laundry Elixir 🙏🏾💫
CANNOT WAIT TO TRY THEM 😁😁😁
Scent Drops :-)
Scent Booster. I like things to have names that describe what they do
Sent boosting drops. Simple 🩵
Scent Drops, does what it says on the tin!
Scent drops. Simple. Tells you what it is straight away.
Scent Boosting drops..
Scent boost elixir – sounds different and niche .
SCENT SERUM
Or SCENT BOOSTING DROPS
I would avoid the word Fragrance in the name as it implies fake and is cheap sounding.
Keep the name Elixir
You had the name Elixir first and you’re obviously going to have the best version of any product so I would stick with Elixir but call it the Ultimate Elixir. Indicating that you can be copied but never beaten, superior on every level xx
I think you’ll keep calling it Elixir in your minds even if you go with a new name. I’m not sure I like the others. Perhaps “Parfum” or “Intensif” to nod to the perfume trade?
Scent boosting drops.
Scent serum, it’s different!
Fragrance essence
Fragrance booster
Scent boosting drops ❤️
Scent Serum
Scent Boosting
I think stick with Elixir, it’s a good name and yours will be far superior to any other brands out there anyway. Look forward to the new additions :)
Fragrance essence
Scent serum! 😍😍
Essence
I prefer Elixir as T&A came up with the name first ,and it will be far superior to the run of the mill laundry giants, or even Elixir perfume maybe 🥰
Fragance essence seems good and means like “luxury” 😍
Fragrance essence
I prefer fragrance essence. Jx
Definitely scent booster. Elixir doesnt say what it is or does.
Fragrance Essence. Such a shame that the name waw stolen from you and if you now use that name it looks like you are copying others. They should be ashamed of themselves
How about just ‘Essence’ – seems to sum it up nicely and it’s already clear it is a scent from the blends.
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