Not every scent makes it out of the Laundry Lab 😂
Some were beautiful but didn’t quite feel like us. Some were almost there… but just needed more work. And some we still secretly love 🫣
Here are 5 scents that never made it into the Tallow + Ash range - and why:
1. Honey, I'm Home 🍯
A beautiful honey scent... but it felt a little too homey. We had a much bigger vision for a honey fragrance, and knew there was more we wanted to do with it. 
2. Apple Of My Eye 🍂
A warm, beautiful twist on Little Miracle, created especially for autumn. But when we tested it, we realised we loved that gorgeous newborn scent so much that we didn’t want to mess with it.
3. Morning Person 🥒
Crisp cucumber, fresh mint and that just-showered, energised feeling of an early morning. We thought it would be perfect for gymwear and towels and brining that fresh feeling into your everyday… but it never quite made the cut.
4. Banana Bread 🍌
Warm, sweet and ridiculously cosy. Basically the smell of a slow morning with banana bread baking in the oven. We loved it… but we weren't quite sure where it fit in the range.
5. Strawberry Matcha 🍓🍵
We really wanted this one to work. We loved the scent, but it just didn’t have enough impact once it was on the laundry.
And that’s probably the biggest lesson from creating fragrances: If it doesn't smell amazing on your clothes, it doesn't make the cut.
We'd rather keep experimenting until we create something we're genuinely obsessed with 💜
Which one would you have wanted us to launch? 👀
350 Kommentare
Syed A S Ahmad
Yes the Strawberry and Matcha sounds good and Banana Bread
Banana Bread is nice because it’s homely; it’s a grounding scent, that means if someone has PTSD and they need something to smell that’s comforting to snap out of an episode (panic attack)
I feel like Duvet Day also has that grounding vibe
And so does Santal
I’m thinking Banana and green mango Sorbet? Synthetic and natural mix of Natural milky banana ice cream with sharp green sour mango
Or Green Melon
Or a laundry scent that matches the Citrus Elixer with Citrus, Black tea, and I forgot the rest but a tart lemon with the woody notes of black tea in the background to make a Scent where the details of the scent stand out against each other, making a subtle natural scent that’s unusually unique, that’s the beginning hopefully of a cult following
Syed A S Ahmad
Yes the Strawberry and Matcha sounds good and Banana Bread
Banana Bread is nice because it’s homely; it’s a grounding scent, that means if someone has PTSD and they need something to smell that’s comforting to snap out of an episode (panic attack)
I feel like Duvet Day also has that grounding vibe
And so does Santal
I’m thinking Banana and green mango Sorbet? Synthetic and natural mix of Natural milky banana ice cream with sharp green sour mango
Or Green Melon
Or a laundry scent that matches the Citrus Elixer with Citrus, Black tea, and I forgot the rest but a tart lemon with the woody notes of black tea in the background to make a Scent where the details of the scent stand out against each other, making a subtle natural scent that’s unusually unique, that’s the beginning hopefully of a cult following
Katherine Boxell
The banana bread sounds amazing, please reconsider
Polly
They all sound irresistible. However I like that you have kept true to your brand and never lost sight of that. Apple Of My Eye & Strawberry Matcha intrigue me the most 🍏🍓 Fruity and refreshing!
Kelly
I would definitely brought the Honey I’m Home and Banana Bread one they sound amazing. I think you should release them and see what other people think about them😁
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