Hey, It’s Ciara 💜
We’re developing some new fragrance concepts this week which got me looking back at some of the products we’ve created over the last few years. Not every idea became the bestseller I was very convinced it would… 😂 But every one taught us something! Here are 4 products we created that didn't work, and what we learnt from them.
1. Cocoa Butter Kisses
Every bit of market research told us that chocolate-scented laundry probably wouldn’t work...but you all loved the concept, so we decided to take the risk. What I learned is sometimes you have to take a risk and challenge the market research, and sometimes the market research might actually be worth listening to 😂
We're now on our final bottles, so if you loved this one or it sounds like a scent you'd enjoy, you can enjoy it here for a limited time! https://www.tallow-ash.com/collections/cocoa-butter-kisses
2. Candy Beach
It started strong and the fragrance itself had such lovely feedback – but the branding didn’t communicate the scent as clearly as it needed to. I learnt that creating a great fragrance is only half the job. The name, packaging and story around it can be just as important as the product itself.
If you loved Candy Beach, our Aurora scent range is very similar, and lots of our customers say it's an amazing replacement for Candy Beach lovers. Try it here: https://www.tallow-ash.com/collections/aurora
3. Bahama Vibes
Coconut is familiar, summer-y and already loved in laundry - What could go wrong? 😂What I learnt is that familiarity can make a product easy to understand but being different is often what makes it memorable!
4. When Life Gives You Lemons
When we first released the concept, you loved the fragrance, the colour, the name - so we got to work bringing it to life! But bright, citrus-heavy fragrances can be more technically challenging when it comes to achieving the strength and longevity we expect in laundry. We loved the scent, but we wanted more longevity!
If you loved this scent or would like to try it, we still have refills available here: https://www.tallow-ash.com/collections/when-life-gives-you-lemons
While not every product becomes a best seller... every launch teaches us something. What you order, what you feedback, and even what you don’t choose helps shape how we develop the next idea. And that’s why we love involving you from the very beginning! 💜
170 Kommentare
Mel
My absolute favourite ever was Self Love… I’d love to see it back!
Gayle B
Great blog, I believe that Bahama Vibes does have longevity. I know coconut is a familiar scent but in my opinion it works and I know from reading comments on Tallow and Ash Fans fb group that it is popular and it would be welcomed back with open arms!
Jane Sykes
Candy beach was my first and without a doubt my favourite fragrance , it lasted it smelt lovely I was devastated when it was discontinued, Aurora is nothing like it and its scent doesn’t last so I stopped that one
I’ve had all sorts .then another came out and seems to have stopped Home sweet Home
Icing on the cake is ok
Maybe candy beach should be re named
And make us all happy again
Jennie
I think if you had a relaunch where you say you’ve corrected the issues (like making a scent last longer or added different notes or described it more like certain perfumes) you’d have many more people buying. I struggle with a lot of my T&A shampoo and conditioners because the fragrance pay off I want means I have to literally add three caps of each. While I don’t mind doing that if it means my clothes still carry a scent after they’ve been ironed and put away it does restrict my repurchasing because the overall cost suddenly ramps up…. If you could take out more of the liquid, making it more like a gel or thicker fluid which did just require one cap per use, even if that pushed up the costs that would mean more people repurchasing. I’d imagine many aren’t trippling up on dose to get results, I know my mum tried a sachet set on her average 8kg was and was disappointed enough to write off the entire brand! If my mum’s doing that, others will be too. That could be avoided, please intensify the scent, you have a good product, just the scent payoff let’s you down.
Hayley Cross
I really loved the idea of “when life gives you lemons” but agree that the aroma just didn’t stay on my washing for long.
I’m currently enjoying celestial – leave such a lovely fresh fragrance on my clothes.
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