Become a shareholder
Let's transform the industry together
We're on a mission to change the laundry industry, and we want you, the people who have helped develop the brand, to come with us!
We want to give you the opportunity to not just use our products every day, but use your products every day, and own a part of the business.
Download the deck below, and register your interest to find out more!
Watch the video
The starting line up
Since announcing the brand in March, over 30,000 amazing people have tested prototype products and joined us in our mission to revolutionise the laundry industry. Together, we've created the best-smelling laundry detergents and fabric softeners available. Formulated with planet-friendly, vegan, cruelty-free ingredients. Powerful plant-based stain removal. Made in the UK. Non-bio for sensitive skin.