Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
What do you think of these?

Sophisticated Fragrances
Our laundry products smell like designer fragrances. We work with Master Perfumers to blend incredible top, mid and base notes that make your home and clothes smell amazing!
Clean Chemistry
Formulated by UK Chemists, our cleaning formula uses powerful plant-based cleaning chemicals that are non-toxic, biodegradable and kind to skin. All our products are dye-free, vegan and cruelty-free.
1554 comentarios
Ann Naghmouchi
Golden oud as love the smell of the one you already do.. would love to try number 3 ,5, 6,7 as these sound amazing
Lisa
Penthalihons Juniper, replica sailing day
Lisa
Really loving the sound of ALOT of these. Particularly 1, 3, 4, amd 7. Soft Aura, because you said powdery and I love powdery. I do love santal. Even number 2 as I enjoy jo malones basil and mandarin.
PLEASE PLEASE PLEASE I implore of you- SAMPLES!!!! The samples you currently have don’t cover your existing range and I’m concerned some amazing scents will get culled because people can’t try b4 they buy. Maybe launch them in generous samples to your investors so they can try and feedback to you
Gemma
I’d love Soft Aura. Aurora’s scent evolved- it firstly was La Vie Est Belle/ Flower Bomb esque but then became what it is currently. I’ve been suggesting Coco Mademoiselle inspired at every opportunity, so this is great!! Spa Day sounds lovely. Pink Pepper is another of my favourite scents.
Jacqueline Pennicott
4&7 sound amazing! Can’t wait to try them😁
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