Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
What do you think of these?

Sophisticated Fragrances
Our laundry products smell like designer fragrances. We work with Master Perfumers to blend incredible top, mid and base notes that make your home and clothes smell amazing!
Clean Chemistry
Formulated by UK Chemists, our cleaning formula uses powerful plant-based cleaning chemicals that are non-toxic, biodegradable and kind to skin. All our products are dye-free, vegan and cruelty-free.
1554 comentarios
Craig
You had me at “Inspiration – Penhaligons Halfeti”.
Hayley Ashbourne
When you think of spa you think in the UK Elemis. Most of their products contain neroli and absolute must for a spa sell in my opinion.
Clare Holmes
I’d try i through too 6 they gorgeous but don’t push to many more is less sometimes and you have a better product then end up with too wide selections small changes or very similar scents. I think we love the way you ask for feed back . You are one company getting this right you just bought out a the best room sprays in the the market. Did I hear scent boosters could soon be making your scents even more attractive I would buy these too but I love those ideas even if used to enhance your clothes smell please don’t stop and consider offering a small number of shares so customers la could by to one just panel of research with real purposes
Aimee Mitchell
Ok, these all sound amazing.
From a marketing point of view, I definitely see Soft Aura blazing off. The inspirational fragrances are big favourites!
I am intrigued by a possible Carol’s Daughter type of lemon cookie or almond cookie gourmand as well.
I love the entire line that’s currently available. My fave of these ironically enough has been Enigma. I literally want cleaning products next lol.
Teresa James
Just a thought, as a new company, you could approach QVC shopping channel. Your brand is just the type of product that would appeal to the audience. As a QVC shopper myself I know we are a sucker for a new sent or colour!
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