What should stay in the range?!

Reading through the comments most people don’t like lemon or pistachio

Sack off Lemons. 🚮 And can we find a way to have more staying power? How I long for the incredible scents to hit harder and last longer. Extra love Oud, Odyssey, Pistachio and Icing On The Cake. Date night is lovely too. Really want to try Santal but didn’t get a sample of it in the complete discovery set.

Please don’t remove icing on the cake, date night or summer fling! Maybe lemons or oud?

I’m not a huge fan of Icing on the Cake and When Life Gives You Lemons. Hopeless Romantic, on the other hand, makes my heart beat faster 😍

I’d remove anything where the scent doesn’t last. I’m not sure asking which scents are the nicest as it’s a very personal thing and you seem already to have a big oud focus which limits your future customer growth, not everyone loves oud 😉

But where you have scents which just don’t last at all (Life Gives You Lemons is one, Little Miracles is another which is a huge shame as they’re both really nice scents, I’m sure there are others…) if you’re not planning to boost those scents aka Duvet Days then just stop selling them, they’re not doing your brand any favours as people buy them as newbies and see there is no scent pay-off after clothes have been dried and they don’t return as they customers. I gave my mum some samples for Life Gives You Lemons and she isn’t now interested in the rest of the brand as she was disappointed by her experience, she won’t be the only one, this is a big loss I think.

If you ask regular customers what scenes stay and which fade to grey before you’ve even ironed them or put them on to wear, use that as you’re metric, no point having great scents if they don’t stick around 😉