Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
TNJ Brent
If it’s for Autumn launch , why not create a special trio of city break inspired fragrances ?
New York – crisp , woody , apple vibes
Paris – Jasmine , tobacco , ginger
Amsterdam – Definitely aquatic ! so vetiver, eucalyptus , coffee ?
Forget the luggage, let’s match our laundry to our destination!!
Rachel Gibson
This fragrance wheel desperately needs Enigma in the empty “Amber” segment! ….🙏 please🖤🧡🖤
Annie
Lisa
I would like matching fragrance in some form that can go into the tumble drier
Zoe Bailey
a denim wash, wool and cashmere wash, silk and delicates wash, dark colours wash etc
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