Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Charlotte Morecroft
My biggest feedback is that the temporary scents have overtook the original collection in my opinion. Enigma, the cocoa butter one and the Mrryh Christmas one are my top three, whereas with the original ones I like them, but not nearly as much.
Kimberly
Would love double scent concentration in the conditioner because I want a lingering scent after washing. I don’t want to have to burn through my conditioner twice as fast as my shampoo to try and make it stronger/longer lasting. The scents are glorious when doing the laundry but don’t fragrance the clothes much once dry.
Ruth Smith
Mossy woods needs it’s own laundry shampoo and conditioner. Would also love musk and coffee that doesn’t pull sweet but is perfectly warming comforting. Think Replica Coffee Break or even Whispers in the Library. Stunning scents!
Paula
Something like the atropa belladonna scent by Shay and blue, or like the happy Clinique scent, one feels more luxurious and the other just makes us feel happy haha x
Faye
Something like Jo malones wood sage and sea salt. Its woody but super fresh.
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