Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
TAsif
Rose Dunes
A mystical desert rose with oud
Bewitching Spellbinding Rich
Victoria Kilpatrick
Woodland scent or Petrichor (rainy earth)🌲. Would also absolutely love an ocean/sea spray/coastal scent 🌊Thanks!
Sarah
Something along the lines of – L’eau d’Issey, Chanel Madamoiselle and Clinique Happy. Not all together though!
I absolutely love your products but find that the fragrances aren’t that strong and don’t last very long. Which is a shame.
Sumia
You know what would go well in the aquatic section? Ocean Mist (it’s my favourite scent in the Wild deodrants) and honestly it’s SO FRESH AND CLEAN it’s absolutely lovely! It definitely evokes a breezy, mild weather sort of feeling.
Or sea salt and cotton (another favourite scent) both are perfect 👌
Lisa E
I’d love a toffee caramel Shea scent. How about a fresh linen or ocean breeze?
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