Was this lady being too honest? 🫣🤪😂🫶

1144 comments
Was this lady being too honest? 🫣🤪😂🫶

16 June 2026



Was this lady being too honest? 🫣🤪😂🫶

We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮

But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂

We are trying to do something different in laundry, to reinvent an entire industry.  

And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.

So, thank you!  🫶

We are sending you a free stain pen for giving us the push we needed,  and we’ve gone back to the drawing board 😂

Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!

 

1144 comments

Louise Wilkinson

Louise Wilkinson

Personally C, I would be concerned that the others look too much like a cosmetic which is great when in your handbag but not necessarily on the busy shelves of a supermarket.

Sabrina S

Sabrina S

A you get a glimpse of the product whilst still having your packaging clear for shoppers to see

Lynda Innes

Lynda Innes

B for me, it would make me take a second look or pick up in store to see what it is and does.

Sabrina S

Sabrina S

A you get a glimpse of the product whilst still having your packaging clear for shoppers to see

Amy Forshaw

Amy Forshaw

A

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Sophisticated Fragrances

Our laundry products smell like designer fragrances. We work with Master Perfumers to blend incredible top, mid and base notes that make your home and clothes smell amazing!

Clean Chemistry

Formulated by UK Chemists, our cleaning formula uses powerful plant-based cleaning chemicals that are non-toxic, biodegradable and kind to skin. All our products are dye-free, vegan and cruelty-free.