16 June 2026
Was this lady being too honest? 🫣🤪😂🫶
We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮
But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂
We are trying to do something different in laundry, to reinvent an entire industry.
And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.
So, thank you! 🫶
We are sending you a free stain pen for giving us the push we needed, and we’ve gone back to the drawing board 😂
Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!
1178 comments
Tina Vines
I vote for packaging ‘A’. I like the current packaging but’A’ gives a sense of what’s inside, instead of the current packs with many opened boxes (maybe discarded) to have a sneak peak inside
Kirsty
The ‘current’ packaging! Just bought one in Waitrose and thought it looked great!
Sarah Barley
B
Paula Case
I think B. Minimal packaging and able to see the product you’re buying . I mean the packaging goes in the bin and the product sells itself
Amanda Lyles
I think C as it explains what the product does.
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