16 June 2026
Was this lady being too honest? 🫣🤪😂🫶
We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮
But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂
We are trying to do something different in laundry, to reinvent an entire industry.
And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.
So, thank you! 🫶
We are sending you a free stain pen for giving us the push we needed, and we’ve gone back to the drawing board 😂
Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!
1178 comments
Sarah Prideaux
B for me ❤️
Lindsay Wilson
Much prefer B
Marc Jubb
Truthfully… there all a bit.. well.. not great and very feminine. Men would happily use them too but this isnt going to catch our eye as it looks too much like makeup 🤷🏻♂️. Emphasis is needed on the stain remover pen me thinks.
Emilia
I like A. I would like my product pristine and not scratched or dirty from whatever grime can be found on Tesco shelves, so fewer windows for me ;). Love the structured cardboard! Looks like a luxury lippy packaging
maria yearley
C – it doesnt need to be open packaging….I like that there is a link for help
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