Was this lady being too honest? 🫣🤪😂🫶

Current packaging

C: the packaging for A and B look like you’re selling a vape, which isn’t a good image to sell. C is classic colours, outline what the product is and looks more like a Tallow and Ash product.

A is simple but effective, but B is the choice I’d make. As someone who has a lot of previous experience working as a manager in Retail and more recently managing and marketing projects in tech and banking spaces, B feels like the more premium and relatable product to see on shelves and online. Seeing what you’re getting whilst also having the premium feel in the packaging is always a winner. I would also flag though that, it’s also the most ‘theft simple’ product as the packaging is ‘open’ (Sadly we live in a world where you have to think about this as a business). But I’d still say B is the winner. C is too similar to other products and other packing for any number of other products on the shelves, and could be mistaken. I think B is the way to go, if it was handed to me as my next project, that’s what I’d be looking to work with! 🙂

Definitely prefer B over A but i think C with the more info on might be helpful? But still if I saw B on a shelf I would pick it up and you could have the info on the side packaging of C somewhere else like on the back? Even just the QR code would be good

B for me