Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Mjavy
I think back to black is quite sophisticated in the black packaging. Holographic is great but please consider if there is an environmental impact. I’d rather have a healthier eco system than a fancy box
Chris Dewey
Black on black – very sophisticated!
Love the holographic idea – but over to you to consider any environmental impact of printing/recycling
Gemma Williamson
Silver on black for the back to black box and I like the holographic idea for high maintenance.
Bernadette McDonagh
Silver on black and definitely holographic for white, can I ask if you would be thinking about dryer sheets? It would prolong the incredible perfumes!
Jane
Black on black
I like high maintenance as it is.
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