Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Gintare G
Defo silver on black otherwise hard to read
Tagline:
-Because black deserves better
-Dark brilliance, every wash
Bec Robinson
1. Black and silver deffo (more user friendly so people who a littler harder of sight will be able to read it.
2. Blank slate tag line – the power of pure
Back to black tag line – lights out
3. PLESE MAKE HIGH MAINTENANCE HOLO
Heidi M
1) Black on black – super classy 🖤
2) Rewind your washes ⏪️
3) Yes to holographic ✨
Samantha S
1.Silver on black – easier to read
2. Back to Black – so your favourites never fade
3. Holographic 😍
Nic
Silver on black
Erase the greys / black is the new… black
Hologram 👍
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