Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Tracey Cormack
Black on black otherwise it looks like we’re about to play cards against humanity rather than do laundry.
Charntaé Farrell
1. I love the black on black but there’s not enough contrast, so for accessibility, silver on black
2. Blanc Slate – “Wash the slate clean”; back to black – “Keep it bold”
3. Definitely holographic to convey that it’s for all colours!!
KG
1. Silver on Black
2. Over to the dark side.
3. Multi colour – very easy to see at a glance what it does
Lynn Bannister
1. Silver on black
2. Colours here to stay
Brite whites
3. Holographic
Dan James
1. Silver on black
2. Blanc slate – take your whites back to the highest altitude (play on mount blanc) / Back to black – say goodbye to fade (a play on amy winehouse lyrics)
3. Rainbow/spectrum graphics
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