Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Lindsay Littlefair
Back to black defo needs to be silver. As lovely and sophisticated the black font is, it is not very inclusive.
Defo hologram for stain removal – how very unique and pretty!
Ellen Vullo
Silver on black
Back to black
Holographic
Angela Matthews
I would suggest, the design that is highest contrast between the text and the background, that is, to make it more inclusive for visually impaired people
1. Hazard a guess – silver on black.
It’s the contrast in colour between the two: For example, black on white or white on black; a good size text; and preferably not in all capital writing. All this would make the box easier to read. ☺️
Stuart Russell
Love the silver on black. But then the black on black looks fab too!!!…holographic always looks great on black
Susan Pryce
1. Silver on Black
2 . To whiten and brighten
3. I personally prefer one colour to holographic
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