Hey guys itโs Ciara ๐!! Weโd love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! ๐ฅณ Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine ๐
These will be game-changers for stop your darks from fading, and whites from greying.ย
Theyโll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But weโd love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?ย
3. Should we change High Maintenance to holographic/multi-coloured print to show โall-colourโ stain remover
Weโd love to hear your opinion on how the packaging should look! Weโre creating the formula for the powders so weโll do some free testers for you guys to sample in the new year ๐ฅฐ.. especially excited about the Darks powder!!! ๐ฅณ
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266 comments
Sarah
1-black and white- more visible to the eye.
2- donโt fade away
3-holographic
Melanie Robson
I prefer silver on black, it is clearer and stands out. Back to black is catchy, reminds me of a song!
Tracy Woodward
Silver on black
Donโt Fade to Grey
Holographic
Lisa H-B
Definitely silver on black, and keep your fonts large. My eyesight (along with most of the world!) isnโt great, so easy to read packaging is important. Your bottles are huge so youโve got plenty of room to play with.
Great job guys, keep up the good work!
Sasha Gaskell
Iโd say option one.
Not sure on a tag line maybe back to black ๐
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