Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Sharon C
Love all the packaging but maybe not holographic due to recycling
Michelle
I think the silver on black writing stands out more. A tagline could be a nice touch, but only if it doesn’t increase the cost of the packaging. I don’t necessarily think there is a need to change the high maintenance text, however it would stand out more in the cupboard.
Janette Bennett
Needs to be easy to read and the packaging needs to be ok to recycle. This is part of your ethos and very important to me and I’m sure a lot of your customers. Love the holographic but can it be recycled? 🤔 love the idea of the different powders 🔥🔥
Melissa Spering
I think they’re perfect
Christine Ninnis
Silver on black packaging.
Back to black
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