Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Emmi B
I like the silver on black for back to black it’s easier to see and silver on white for blanc slate and I like high maintenance as it is since we already know it to be this way there is no confusion and represents colour perfectly comparable to the others whilst still being on brand as for a tag line
Back to black get out of the grey and & back to black
Blanc slate the future unwritten blanc slate
Or blanc slate – where the story (or laundry) begins 😁
Tizzy Shrimpton-roberts
Love the idea of the silver on the black for Back to Black and silver on the white box for the Blanc Slate. The original purple for the high maintenance coloured one works well to showcase a colour and is in keeping with the brands roots. Different boxes and writing colours would make it easy to select even in tired moments.
Annie Francis
Love the idea of holographic colours on the white and silver on the black so classy.
Maybe redesign the box to stop the top sliding off so easily as the other day my husband picked the box up of stain remover from the cupboard by the top of the box which resulted in a spillage of the powder. 😑
joanne burton
i also think the stain remiver needs to be redesigned.i have lost count of how many times i have picked it up by its top and spilt it.
Sharon Manning
1. Back to Black – silver
2. Tag line
(I) New beginnings Blanc Slate
(Ii) Out of the Grey and Back to Black
3. High Maintenance – 👌as is.
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