Best smelling... but least selling? 🤭

Best smelling... but least selling? 🤭

22Ā September 2023Ā 

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How can this product be one of the best smelling, but the least selling?! 🤭

In our initial development phase it was voted one of the best smelling, and people who are using CelestialĀ raveĀ aboutĀ how amazing it is!

It's a beautiful Jasmine, Amber and Neroli based fragrance.Ā 

So, what is it that makes you pick others over Celestial?Ā 

We are on a mission to make every wash day something to look forward to. The laundry is our biggest chore, so to do this we NEED to make you the best laundry products imaginable. Since we launched in June, our team have been working around the clock to make it happen. But if there’s something about Celestial that isn’t hitting the mark for you guys, we want to improve it. 🄳

Is it the color?Ā 

The bottle name?Ā 

The scent profile?Ā 

Or is Celestial just a forgotten, hidden gem?

Hope to hear from you guys!Ā šŸ˜†šŸ’œ

Shop Celestial

85 comments

Michelle O'Brien

Michelle O'Brien

Celestial is my favourite scent, but my husband moans when I wash his clothes that it smells too much like perfume so I have to wash his stuff separately which is a bit of a pain!

Kaz

Kaz

I don’t find it strong enough. I don’t think it smells anything like Alien perfume at all. I’m not really keen on the smell on paper it sounds great but in reality I can’t pick out any single scent. Sorry not a fan.

Keely Lilley

Keely Lilley

I adore the colour choice for this fragrance, and the bottle design is classy, no problem there…..I love jasmine and amber, but not neroli, it just doesn’t ā€˜click’ for me….I use all your other scents in the range, all gorgeous, but this one I find a bit unappealing, maybe because I find it too similar to a mainstream scent that I do not like???

Candida

Candida

Smells amazing. And happy with wash. Would be great to do refills rather than endless plastic bottles though (which weren’t very full).

Thabo Luza

Thabo Luza

In your recent campaign regarding Celestial being best smelling but worst selling; I think it has to do with the notes being perceived as not strong or intense enough to last as long as say oud. Neroli, Ylang Ylang & Jasmin (florals) by their very nature do not give me the confidence that the smell will last hence I tend to choose other scents. I appreciate that there are other notes in Celestial, but it comes across as floral dominant both the top notes & mid notes in particular and therefore the scent is perceived as being light and airy and not intense enough to last as compared to the rest of your line up.

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