Hey, It’s Ciara 💜
We’re developing some new fragrance concepts this week which got me looking back at some of the products we’ve created over the last few years. Not every idea became the bestseller I was very convinced it would… 😂 But every one taught us something! Here are 4 products we created that didn't work, and what we learnt from them.
1. Cocoa Butter Kisses
Every bit of market research told us that chocolate-scented laundry probably wouldn’t work...but you all loved the concept, so we decided to take the risk. What I learned is sometimes you have to take a risk and challenge the market research, and sometimes the market research might actually be worth listening to 😂
We're now on our final bottles, so if you loved this one or it sounds like a scent you'd enjoy, you can enjoy it here for a limited time! https://www.tallow-ash.com/collections/cocoa-butter-kisses
2. Candy Beach
It started strong and the fragrance itself had such lovely feedback – but the branding didn’t communicate the scent as clearly as it needed to. I learnt that creating a great fragrance is only half the job. The name, packaging and story around it can be just as important as the product itself.
If you loved Candy Beach, our Aurora scent range is very similar, and lots of our customers say it's an amazing replacement for Candy Beach lovers. Try it here: https://www.tallow-ash.com/collections/aurora
3. Bahama Vibes
Coconut is familiar, summer-y and already loved in laundry - What could go wrong? 😂What I learnt is that familiarity can make a product easy to understand but being different is often what makes it memorable!
4. When Life Gives You Lemons
When we first released the concept, you loved the fragrance, the colour, the name - so we got to work bringing it to life! But bright, citrus-heavy fragrances can be more technically challenging when it comes to achieving the strength and longevity we expect in laundry. We loved the scent, but we wanted more longevity!
If you loved this scent or would like to try it, we still have refills available here: https://www.tallow-ash.com/collections/when-life-gives-you-lemons
While not every product becomes a best seller... every launch teaches us something. What you order, what you feedback, and even what you don’t choose helps shape how we develop the next idea. And that’s why we love involving you from the very beginning! 💜
173 comments
Carole Anne Ritchie
This is so disappointing to hear you are discontinuing cocobutter kisses. It’s one of the best in my opinion along with summer fling. It just isn’t appropriate for summer, that’s all. Such a shame and a wrong decision in my opinion
Tracy Metcalfe
It’s so interesting reading everyone’s comments about what they do and don’t like! I love most of the scents but my absolute favourites include Candy Beach, Duvet Day, Little Miracle, Oud, Fresh Pistachio, Icing on The Cake and Date Night and I just love getting into my bed when it smells like a clean sexy man so I’m adding Odyssey to my favourites list 😂 the only scent that I didn’t really like was Cocoa Butter Kisses..
Helen
As much as I love Bahama Vibes and Summer Fling and have tried the discovery pack too, I don’t find the fragrance lasts very long at all. They smell great when they are washed but then lose the scent once dried. I never tumble dry my clothes but use a dehumidifier and my partner uses the dryer. Either way makes no difference. The clothes lose their scent sadly
Forgotten investor
Candy beach was the best. Not having the right marketing is kind of a lame reason to discontinue it rather than relaunching with a new name
Lulu
Loved the idea of Cocoa Kisses, and tried it, but was disappointed in how little scent it had.
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