Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Ali M
I’m loving the Oud, subtle enough that it doesn’t stop you wearing your own scents on top. Other lines that would tempt me to try would be those with pomegranate, pepper, lime & basil variations. Similar to Jo Malone!
Carla
I’d love a scent like the let the good times roll body spray and snow fairy by lush 😍
Gem
More fresh citrus scent
Linda Brunskill
Agree, need more woody and/or aquatic.
I think anything Le Labo, Frederic Malle, Byredo or Kilian (has to be Love don’t be Shy) inspired would be absolutely stunning! Xx
Leigh
I am addicted to Creed Aventus for men so to have my sheets and duvet smelling like that would be heaven!
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