We’re drawing a Blanc… literally. 😅

We’re drawing a Blanc… literally. 😅

Last month we showed you some new ideas regarding the expansion of our fabric care range! We introduced you to our two brand new product ideas: a Whitening Powder (Blanc Slate) and a Darkening Powder (Back to Black). Your response was AMAZING, so we've decided to move full steam with product development! 🥳

But... we're stuck on something important...the name for the Whitening Powder!

Half of the team LOVES the name Blanc Slate, but they other half thinks it sounds more like a stain remover than a Whitening powder. We're drawing a Blanc! 😉


So what do you think? Should we stick with Blanc Slate, or do you have an even better name in mind? Let us know what you think! We'd love to hear from you.💜

1027 comments

Ellen

Ellen

Be white back

Ann STENSON

Ann STENSON

Slate makes me think of darkness not something I would use on my whites. Snow or sparkling or brilliant are words I think or as words to emphasis how white something is.

Alexis Hall

Alexis Hall

Whiter Shade of Pale
Whiten Up
Snow Globe
Blanc de Sheen
But I do love Blanc Slate 🤍

Michelle Holloway

Michelle Holloway

Razzle Dazzle 🤩

Rachael Beard

Rachael Beard

White Flash

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